Skip to content releases RSS-enabled toolbar

The Search Engine News Journal reports search engine today released an updated version of its RSS-enabled toolbar. The upgraded toolbar includes new functionality that provides even more timely and convenient access to users’ personalized lists of RSS and Atom feeds.

The Dogpile toolbar allows users to customize the toolbar’s scrolling content ticker with the RSS and Atom feeds of their choice. The new version offers users the option of having the ticker automatically rotate through any or all of the feeds on their list or scroll a single feed at a time.

Dogpile is a meta search engine owned by InfoSpace which searches the Internet’s top search engines, including Google, Yahoo, Ask Jeeves, About, Teoma, FindWhat, LookSmart, and others.

What we’re seeing is the customization of news feeds in tools and solutions people are familiar using. I don’t know that browsers will be the tool of choice for receiving RSS feeds but I do know that in the coming year plus we’re going to see the blossoming of customized news feeds via RSS into something people will become as familiar with as email and Web sites.

For lawyers, this means get with. Become more effective in getting tailored news on a niche topic by RSS, both from from traditional sources and blog publishers. And get more effective in marketing by getting your thoughts, ideas and commentary on your practice area in front of your target audience via RSS. People are going to expect to receive those feeds from someone – do not let your competitors beat you to it.

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