Blogs > legal, not personal stuff is key
A lawyer contacted me today about whether a lawyer’s blog, being used for marketing purposes, should focus on the law or include information about the lawyer’s personal life, like we see in many ‘diary type’ blogs. I told him stick with the law.
A lawyer’s blog should concentrate on legal information. That’s why people are coming to your blog. It’s nice that there are some cool things going in the lawyer’s personal life but I would shy away from that. Do a personal blog if you want to share personal information on yourself and family.
Blogs are new and the lawyers who had blogs six months or a year ago were a pretty select club. As a result they bonded to form an online community. In that those lawyers got to know each other personally, information about their personal lives is okay to blog about – between them. Heck, it’s blogs those lawyers use to communicate with each other.
Despite blogs being a perfect medium for lawyer marketing, I have not seen anyone nail a lawyer’s blog yet. A lawyer’s blog should focus on the law but of course be personable in the way they present it. A good law blog should cover and be laid out to include the following:
- Consumer friendly overview on law
- Updates on the law – statutory & case law, updated regularly
- News on the area of law, updated at least weekly
- Lawyer’s commentary and insight on the area of law, updated weekly
- Information about the lawyer and firm (testimonials, successes, self-interview etc)
Lawyer blogs are new and evolving. Our best days are ahead.