By Kevin O'Keefe

Blogs > legal, not personal stuff is key

A lawyer contacted me today about whether a lawyer’s blog, being used for marketing purposes, should focus on the law or include information about the lawyer’s personal life, like we see in many ‘diary type’ blogs. I told him stick with the law.

A lawyer’s blog should concentrate on legal information. That’s why people are coming to your blog. It’s nice that there are some cool things going in the lawyer’s personal life but I would shy away from that. Do a personal blog if you want to share personal information on yourself and family.

Blogs are new and the lawyers who had blogs six months or a year ago were a pretty select club. As a result they bonded to form an online community. In that those lawyers got to know each other personally, information about their personal lives is okay to blog about – between them. Heck, it’s blogs those lawyers use to communicate with each other.

Despite blogs being a perfect medium for lawyer marketing, I have not seen anyone nail a lawyer’s blog yet. A lawyer’s blog should focus on the law but of course be personable in the way they present it. A good law blog should cover and be laid out to include the following:

  • Consumer friendly overview on law
  • Updates on the law – statutory & case law, updated regularly
  • News on the area of law, updated at least weekly
  • Lawyer’s commentary and insight on the area of law, updated weekly
  • Information about the lawyer and firm (testimonials, successes, self-interview etc)

Lawyer blogs are new and evolving. Our best days are ahead.

Kevin O'Keefe
About the Author

Trial lawyer turned legal tech entrepreneur, I am the founder and CEO of LexBlog, a legal blog community of over 30,000 blog publishers, worldwide. LexBlog’s publishing platform is used on a subscription basis by over 18,000 legal professionals, including the largest law firm in each India, China and the United States.

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