Social media can become a leading, if not the leading, source of traffic to your blog. The leading sources of traffic to my blog are Twitter and LinkedIn, with Facebook closing in. I value this traffic more than that coming from Google. Those coming to my blog from social media are doing so because my… Continue Reading
Category Archives: Marketing Your Blog
Subscribe to Marketing Your Blog RSS FeedMarketing your law firm’s blogs : Is it worth it?
Quite a few law firm marketing professionals inquire about ways to promote and market the firm’s law blogs. My response has always been that the best way to ‘market’ a blog, if you want to call it that, is to give of yourself as a lawyer and engage your target audience. None the less, some… Continue Reading
How to promote your law blog?
Tim Baran, Community Manager of Rocket Matter, shared yesterday, ‘3 Ways to Promote Your Law Blog.’ Though I’m not sure ‘promoting’ your law blog is what you want to do when you’re looking to network to build relationships and enhance your reputation, Baran raises some good points. Use social media. Baran sees Twitter and Facebook… Continue Reading
Getting your content out there not good enough for law firms anymore
“Content is still king, but now it has to share its crown, “writes Jenn Webb @JennWebb this morning on why getting your content out there is not enough anymore. Webb cites Justo Hidalgo (@justohidalgo), co-founder of 24symbols, on why aggregation, curation, and discovery are more important than just distributing content. Companies that take content and… Continue Reading
Engagement versus vanity
Yesterday, I had the honor of being included in the 100 best law blogs as judged by the ABA Journal. The top 100 blogs and their authors were the subject of a feature story on the ABA Journal online. Each of the blogs were linked to in the story. Also yesterday, Eric Turkewitz linked to… Continue Reading
Webinar on marketing your blog: recording and mindmap
We had another great turnout for today’s webinar on marketing your blog, with close to 140 attendees. You can download the chart Kevin used by clicking on the image above. If you were not able to attend, or would like to view the webinar again, you can view the recording on our support site, which… Continue Reading
Marketing your law blog at launch and beyond : LexBlog Network Webinar
You’ve got your blogging strategy set, your blog is designed and developed, and you’re ready to launch. Now you’re probably wondering the best way to let the world know your blog is up and live. Or maybe you’ve been blogging for a while, but want to make sure you’re getting the type of visitors to… Continue Reading
10 reasons why a law blog does not belong inside your law firm website
We’re always asked at LexBlog about putting a blog in a law firm website. The answer is you don’t do it. Anyone telling you to do so is wrong. Putting a blog your law firm’s website makes as much sense as adopting law firm policies requiring that the firm’s lawyers only speak at industry conferences… Continue Reading
Circulation drop at major US newspapers is opportunity for law bloggers
Circulation declines are accelerating at America’s major newspapers, with all but two of the 25 largest U.S. showing declines for the last six months. This per the Wall Street Journal’s Russel Adams this morning. Weekday circulation at 507 newspapers fell 4.6%…, compared with a 2.6% decline in the same period a year earlier, according to… Continue Reading
Seven ways for a lawyer with a blog to stand out
Web Strategist, Jeremiah Owyang, a Senior Analyst at Forrester Research, offers some helpful tips this morning on what a company or an individual can do to get noticed. Owyang aptly describes the problem lawyers perceive when they launch a blog. I hear it every day. There are so many brands now, in fact with the… Continue Reading
LexBlog’s Monthly Best of Blogging Webinar Series continues live this AM : Marketing Your Law Blog
We’ll continue our monthly Best of Blogging Series for LexBlog clients this morning with ‘Marketing Your Blog : Getting And Growing Traffic To Your Niche Law Blog.’ Looks like we’ll have close to 100 clients attending. We’ll go live at 9 AM PT with Rob La Gatta, Stacey Merrick, and I taking the mic’s so… Continue Reading
Recording of today’s “Introduction to Law Blogs” webinar now available
We’ve been getting inundated with requests throughout the day – both from attendees and those who couldn’t make it – for a recording of this morning’s "Introduction to Law Blogs: What Works and What Doesn’t" webinar, which focused on the dos and dont’s of legal blogging. That recording is now available online, and can be… Continue Reading
Building the popularity of your law blog through ‘friends’
Jon Morrow, an Associate Editor of Copyblogger and co-author of Keyword Research for Bloggers, offers some advice on how to build the popularity of your blog through friends. Why does it work per Jon? Because bloggers link more often to their friends than anyone else. If you write a reasonably good piece of content that… Continue Reading
Reaching non-blogging and offline clients with your blog
‘My law firm’s prospective clients don’t blog. I’m not sure they even read blogs. Many are not even regular Internet users. How do I reach these prospective clients by blogging?’ All legitimate concerns I hear from law firms on a regular basis. Liz Strauss, a blogger with 20 years experience in print, software, and online… Continue Reading
How to announce new blog on your law firm website
I get this question a lot. Stoel Rives did not ask and did not have a hard time announcing their new Food Liability Blog published by Attorney Ken Ozda.