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Bloomberg Law TV interviews me : Firms with blogs grow revenue faster

I was on Bloomberg Law last week discussing the findings of our State of the Am Law 200 Blogosphere for 2012.

Bloomberg Editor and Host, Sarah Kopit (@SarahKopit) hit on:

  • Blogging adoption. 156, or nearly four in five AmLaw 200 firms are now blogging.
  • Growth in number of blogs. The number of blogs, 660, has grown exponentially, up 71% since our last study.
  • Employment blogs being the most popular with 91 blogs, alone.
  • Correlation between blogs and firm revenue.

Take a look. Next time I’ll use a little makeup, have a better backdrop, and sound system. Should have listened closer to Colin O’Keefe, who conducts interviews of  our lawyers for LXBN TV. ;)