Perhaps not the exact sweet spot for law firms, but 77% of those using the Internet in the age 30 to 49 use social networking sites. This per a report entitled “The Demographics of Social Media Users—2012” by the Pew Research Center.
67% of all Internet users use social networking. Here’s the breakdown for other age groups.
- 18 to 29 – 83%
- 50 to 64 – 52%
- 65 and over – 32%
Virtually all of a law firm’s clientele use the Internet, so a lawyer is looking at anywhere from 32% to 83% of their clients, potential clients, business associates, referral sources, and the influencers of these four groups using social networking.
If you’re a lawyer, do you understand how to network via social networking sites? Are you networking via social networking sites?
If not, you’re arguably becoming irrelevant in the eyes of the majority of people who are nurturing and building relationships via social networking.