Morrison & Foerster‘s popular Socially Aware Blog, a LXBN network publication, is out this week with a thought-provoking infographic that delves into Americans’ increasing obsession with social media, along with their increasingly fractured attention spans.
Some of the statistics MoFo has compiled might surprise you:
- The amount of time the average person spent monthly on social networking more than doubled between 2006 and 2011 – from 2.7 hours to 6.9 hours
- More than half of TV viewers are multi-tasking in front of the tube: 61% of viewers surf the Internet while watching TV; 29% use Facebook while in front of the TV
- Social media now accounts for 18% of time spent online
- The fastest growing segments of social networking users are men of all ages and people over 55 years old – both groups grew by more than 9% between July 2010 and October 2011.
- Facebook is the undisputed leader among social networking sites: Visitors spend an average of 6.75 hours on the site each month – nearly twice the amount of time spent on Tumblr, Pinterest, Twitter, LinkedIn, and GooglePlus combined.
- The percentage of Americans who have a social-networking profile has more than doubled in recent years – from 24% in 2008 to 56% in 2012.
You can view the entire Time Spent Statistics infographic here.
With some 15,000 subscribers, Socially Aware is a certified hit. The blog has generated major assignments for Morrison & Foerster, including representations for a leading media company, global manufacturer, major tech provider, multinational insurer and other clients in need of counsel for their own social media initiatives.
Who could have imagined as little as three or four years ago major law firm initiavtives in an area called “social media?'”