Thanks to everyone who made Practising Law Institute’s seminar on social media for business and client development a tremendous success. We had a good size audience live in New York and a national audience looking in via live telecast.
Not having chaired a program like this before, I didn’t know what to expect. But PLI, a first class operation who’s been a leader in CLE programs for almost 80 years, made my work a joy.
Kudos to Vic Rubino, PLI’s President, Program Attorney Lauren Esposito, Guy Alvarez, Director of Research and Development, and Anita Shapiro, Vice President of Programs. You guys were great.
Special thanks to Attorney Bob Ambrogi, who moderated the panels with me. Bob’s not only a pioneer when it comes to the Internet and the law, but a good friend. Having a guy like him who served as editor of both the National Law Journal and Lawyers Weekly and is a true professional when it comes to speaking and moderating, made my job a heck of a lot easier.
The approach we took at this seminar was much different than what I’ve seen from other programs covering social media use by lawyers and law firms. Namely, we focused on opportunities.
Where others have harped on challenges and potential pitfalls, PLI brought together a talented group of lawyers, marketing/communication leaders, and other professionals and promoted an open discussion on what lawyers and law firms have to gain by utilizing social media in their professional and client development.
In the video below, Bob Ambrogi and I comment on the unique nature of the seminar and the topics we covered throughout the day:
We’ve published a full series of interviews on LexConference featuring nine of the event’s panelists. It was a unique collection of talent. Here are the interviews:
- Steve Rubel, EVP of Global Strategy and Insights at Edeleman, the world’s largest independent public relations firm.
- R. David Donoghue, Holland & Knight attorney and author of the Chicago IP Litigation Blog.
- Nithya B. Das, A Goodwin Procter Associate, she’s an author on the firm’s Founder’s Workbench site.
- Guy Alvarez, Director of Research & Development at the Practising Law Insitute
- J. Kelly Hoey, Former President of 85 Broads, LLC—an exclusive global network of 25,000 women — turned client relationship strategist.
- Ed Walters, CEO at Fascase, Inc.
- Broc Romanek, Attorney and editor at TheCororateCounsel.net.
- Peter Mahler and Lorraine Sullivan of Farrell Fritz. Mahler authors the excellent New York Business Divorce blog while Sullivan is the firm’s Director of Marketing.
If you’d like to watch the seminar in full, PLI recorded the live telecast and it is available to stream online.
Again, thank you to everyone who participated—those at PLI, our panelists and all those who were able to attend in person or online.