Law blog posts displayed in LinkedIn home page news
LexBlog client, Vickie Pynchon, publisher of the Settle it Now and the IP ADR blogs asked yesterday why she was getting traffic to particular blog posts of hers from the home page at LinkedIn. She didn't see any of her blog posts displayed on her home page at LinkedIn.
I explained LinkedIn is displaying blog posts from influential blogs in the customized news section on the home page of each LinkedIn user. The blog posts are coming via RSS/synidication and being displayed right along with news from the major news services and publications.
Better yet, the blog content displayed is tailored for the LinkedIn user. If you're publishing a law blog on a particular niche, the content is displayed for people in the relevant industry or who have expressed an interest in that niche based on the person's use of LinkedIn.
I'm also finding significant traffic coming to my blog from LinkedIn users. Last week, three of my blog posts were being run on LinkedIn and displayed for people in the legal, marketing, and PR/communications fields.
Note that I did not see my blog posts displayed at LinkedIn. I saw the referral traffic in my blog stats. I then saw my profile being viewed by people in the above fields. I have to believe it was folks in the legal and marketing fields who saw my blog posts displayed in their custom news.
Here's a screen shot of the news section that's displayed on the home page of each LinkedIn user. My company is LexBlog, thus the display of 'LexBlog. Inc. News.' Your news will be displayed under the name of your firm.
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You'll see that there's a field in which you can submit a news story. I have not submitted any of my blog posts, they're being displayed at LinkedIn on their own.
If you're going to be submitting a blog post, make sure it's a good one. Abusing the process may actually hamper getting your blog posts syndicated to LinkedIn.
As more and more major sites display blog posts by syndication it's becoming more and more important for law firms to use blog software for the syndication of their content.
Keven, I am not seeing this. Is there some setting I need to modify or am I just missing something obvious?
Nick, when saying not seeing it, not sure what you mean. If it's the news section itself, I see it on my LinkedIn homepage and assume everyone gets same thing.
If it's seeing traffic from LinkedIn, the blog posts being displayed at LinkedIn are going to need to come from what LinkedIn has determined to be influential blogs and that are posting on subjects relevant to the respective LinkedIn user.
Actually, not everyone gets news. Many companies are too small to have news about them, so only people who work at companies that have relevant news stories about them (and related companies/competitors) get news right now.
The good news is the news feature is getting more sophisticated, and soon will be available to all users on many different topics beyond company news.. stay tuned!
That's really interesting Junkie.
Think about LexBlog then. I am getting news displayed to me and I work at LexBlog with 12 other team members.
LexBlog is getting news displayed at LinkedIn for each of our employees for one of two reasons. One, because LexBlog is getting mentioned in news stories - which we do regularly because of my blog publishing and social networking. Or two, because we publish a lot of content on various stories relevant to LinkedIn users- all from this blog.
Interesting... I guess that explains it. Thanks guys.