Law blog posts displayed in LinkedIn home page news
LexBlog client, Vickie Pynchon, publisher of the Settle it Now and the IP ADR blogs asked yesterday why she was getting traffic to particular blog posts of hers from the home page at LinkedIn. She didn’t see any of her blog posts displayed on her home page at LinkedIn.
I explained LinkedIn is displaying blog posts from influential blogs in the customized news section on the home page of each LinkedIn user. The blog posts are coming via RSS/synidication and being displayed right along with news from the major news services and publications.
Better yet, the blog content displayed is tailored for the LinkedIn user. If you’re publishing a law blog on a particular niche, the content is displayed for people in the relevant industry or who have expressed an interest in that niche based on the person’s use of LinkedIn.
I’m also finding significant traffic coming to my blog from LinkedIn users. Last week, three of my blog posts were being run on LinkedIn and displayed for people in the legal, marketing, and PR/communications fields.
Note that I did not see my blog posts displayed at LinkedIn. I saw the referral traffic in my blog stats. I then saw my profile being viewed by people in the above fields. I have to believe it was folks in the legal and marketing fields who saw my blog posts displayed in their custom news.
Here’s a screen shot of the news section that’s displayed on the home page of each LinkedIn user. My company is LexBlog, thus the display of ‘LexBlog. Inc. News.’ Your news will be displayed under the name of your firm.
You’ll see that there’s a field in which you can submit a news story. I have not submitted any of my blog posts, they’re being displayed at LinkedIn on their own.
If you’re going to be submitting a blog post, make sure it’s a good one. Abusing the process may actually hamper getting your blog posts syndicated to LinkedIn.
As more and more major sites display blog posts by syndication it’s becoming more and more important for law firms to use blog software for the syndication of their content.