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Martindale-Hubbell blog transparency?

On Wednesday LexisNexis Martindale-Hubbell blogged about law firm’s waning interest in blogs while hyping law firms’ interest in social networking and online video.

I responded by asking if Martindale’s informal survey of where law firms’ marketing interests lied had something to do with the company’s own interests and Martinadle’s blog product failure. In addition to my suggesting an upcoming social networking function, I asked ‘What do you bet LexisNexis will be or already is peddling online video at prices greatly exceeding blogs?’

A day later comes LexisNexis Martindale-Hubbell’s press release announcing ‘online video at the Martindale-Hubbell professionally produced by TurnHere, Inc, a leading online video solutions platform.’

Offer video, that’s fine. But to start a corporate blog on the premise you wish to create a dialogue with customers and the legal blogosphere, and to take such a two faced approach is silly. Blogging like that is only going to create more antagonists of Martindale.

  • http://kmspace.blogspot.com Doug Cornelius

    Kevin -
    I also it found it interesting that at the same time Lexis was pooh-poohing blogs at LegalTech, West was live blogging from LegalTech (including video): http://tnalcorpcomm.wordpress.com/

  • http://kevin.lexblog.com Kevin

    I’m not sure I would call it Thomson West live blogging from LegalTech. I think everyone one of their posts pitched one Thomson/West/FindLaw product – it was an ad.
    Thomson and LexisNexis, despite paying big bucks to PR companies, have not a clue what they are doing when it comes to blogs. It’s really just proof that these companies don’t know what they are doing when it comes to the Internet marketing – unless success is measured by taking millions from unsuspecting lawyers.