Banks ought to be blogging, study suggests
Andy Merrett at The Blog Herald shares that banks ought to be blogging according to research by Javelin Strategy. "Their research suggests that 20% of US consumers read blogs, rising to 34% of affluent, tech-savvy ones."
From Bank Systems & Technology, Andy's source:
Blogging is a great step that banks can take in enhancing their online presence. Most younger consumers bank only online with very few yearly visits to a branch. And most banks' Web sites, while being very functional are not nearly as interactive as the branch. Blogging is a great way for banks to not only market to their online customers, but to show that, yes, there are real live bank employees behind their Web sites.
Sound a lot like law firms? Younger people, yes 25 to 40 year olds with legal needs, have very few dealings with law firms - even when the need arises or prudent planning dictates. And there's certainly no profession that has as great a need for demonstrating that the people who work in the profession, lawyers and the folks who work at law firms, are real people too.
Technorati Tags: blog research
If there was ever a good time for banks to blog it would be right now, think yesterday. I've had several friends come and ask if I know what's going on with the economy--which is weird since I am not an economist--because they are hearing enough about it on the news to be concerned. They are seeking opinion leaders to help decide if they should panic or not.
This is where having a bank with their head on straight, writing about how this impacts local economies, banking systems and checking accounts would be a very nice thing to have.
Banks don't do nearly enough talking, despite the tens of millions who are willing and wanting to listen.