November 3, 2006 by Kevin

Blawgs, a name without legs

Blawgs, a cheeky name many lawyers use to describe lawyer blawgs, is a term without legs in the marketplace.

I spent 3 days last week at the Blog Business Summit with 100's of bloggers. Though many had heard of lawyers publishing blogs, no one described them as blawgs. No blawgs at Gnomedex, a leading blog and new media conference this summer. Blogher, host of a huge women bloggers conference has a law blog, no blawgs.

Blawgs is not term used by CMO's and marketing professionals at large firms. Not sure they've ever heard of blawgs.

If you're a lawyer using a blog for marketing by enhancing your reputation as a reliable and trusted authority, it's blogs, not blawgs. If you want to cheekily describe your blog as a blawg among other lawyers, great, but not among your target audience - prospective clients and those who influence them. They only know blogs.

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Amy Campbell - November 3, 2006 9:41 AM

I agree Kevin. The concept of a blog seems hard enough for people to grasp. The term blawgs (while cute and clever) just further confuses the perception of this useful publishing tool.

Brett Trout - November 3, 2006 11:48 AM

Let me know if you hear of anyone out there diving off the bandwagon with a fire sale on primo "Blawg" intellectual property like trademarks, domain names and the like. I think I have some buyers.

Steve Matthews - November 3, 2006 2:02 PM

Hey Kevin, tell us how you really feel! ;-)

I like the term 'law blogs' too, but feel for those sites built on the term like blawg.org and blawgrepublic.com.

Kevin OKeefe - November 4, 2006 1:00 AM

Yes, that's a problem I have Steve - being drawn out to express my feelings or opinions.

Anyway, nothing against those sites using the term 'blawg.' But they're rowing up stream if they are looking for the public to relate to what they are doing.

Far less people doing a search for the terms 'blawg' or 'blawgs' today than there was a year ago. So lawyers just now exploring the use of a blog as a marketing tool to reach non lawyers would be ill advised to touch the term 'blawg.'

Norman Gregory Fernandez, Esq. - November 15, 2006 8:23 PM

I agree. Blawg is not a generally recognized term at this point. I just found out what the term mean today when I told someone that they misspelled the word Blog. I should have known better!
Norm
Biker and Motorcycle Lawyer Blog
http://www.bikerlawblog.com

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