Law firms in second life?

With the recent discussion of Second Life, it’s only a matter of time before were going to see law firms in Second Life.

I have a hard time keeping up with the newest and latest, but I started to pay more attention to Second Life when Scoble suggested that a company we were traveling with on the grapes on a plane trip create a Second Life presence for users to buy their products.

And then in the last few days:

• Dell launches a Second Life presence with a ’Dell Island.’
• Edelman partners with Electric Sheep to offer funding for a new Second Life business venture. It’ll be a competition searching for the best Second Life business plan.
• Yesterday’s Wall Street Journal article, Avatars at the Office (sub. req’ed.), giving examples of what a number of companies think and are doing in Second Life.

Neville Hobson, and Internet marketing/PR expert says “All of this represents the emerging of more of the tip of a very large iceberg.”

What’s Second Life?

A virtual world in which people can interact, play, do business, and otherwise communicate. It has grown explosively and today is inhabited by over 1.3 million people from around the globe. Its Marketplace currently supports millions of dollars (real US Dollars) in monthly transactions.

The opportunity for law firms setting up an office in Second Life?

• To network with other companies in Second Life, especially appropriate for innovative law firms with a new media, IP, start-up business, or VC bent.
• Online and off line media exposure for what would certainly be perceived as innovative marketing.

It’s going to happen.

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