Reading an article at Law.com by Joey Asher, an attorney and communications/sales coach, about how lawyers may telephone prospects and offer free seminars, conference invitations, invitations to join an organization or free memos on an area of the law reaffirmed my thinking on one way to market your professional blog. Call, write or email prospects… Continue Reading
Monthly Archives: September 2006
Anonymous Lawyer displays ignorance on marketing potential of blogs
I’ve enjoyed recent law school grad Jeremy Blachman’s ride as the Anonymous Lawyer. He’s been able to leverage an entertaining anonymous lawyer blog about life in a big New York law firm into broad news coverage and publication of a good book. But Jeremy, don’t talk about those things you know little or nothing about…. Continue Reading
How to stand out from the crowd
Ari Kaplan taps into the wisdom of excellent marketing professionals across the country in his latest at Law.com. How to stand out from the crowd is a good read for law firms as well as other small and medium sized businesses. Among other things, the marketing experts advise: Concentrating in a niche area Using cost… Continue Reading
LexBlog’s creative director : The passion of a redhead
Greg Storey, the principal of Airbag Industries, serves as LexBlog’s Creative Director. His work over the last 15 months has been invaluable. Our clients would not have the designs they have nor would LexBlog be as successful without Greg. He’s also become a heck of friend. Lest there be any doubt about Greg’s passion for… Continue Reading
Scoring blog traffic with headlines
The great Brian Clark of CopyBlogger is ready to do some work for you – for free! Drop the URL of one your posts in the comments to Brian’s latest Magnetic Headlines post. He’ll pick as many as he can and rewrite the headline (or tell you your post title already rocks). Then he’ll link… Continue Reading
Blogosphere aboil over NY lawyer ad restrictions
Stephanie Francis Ward of the ABA reports the ‘Blogosphere’s Aboil‘ over New York’s proposed lawyer ad restrictions. Quotes a number of bloggers including Ed Poll, Dennis Kennedy, Pete Boyd, and myself about how ridiculous these proposed rules are. Blogs are playing a role in either taking down these rules or exposing the New York Court… Continue Reading
Google RSS reader update
Google has updated its RSS feed reader they call the Google Reader. Google is raving about the new interface and exciting changes. Marshall Kirkpatrick at TechCrunch says no one can say it’s not a real RSS reader anymore. Google even has a video explaining how to use what Google is calling an ‘in box to… Continue Reading
High lawyer compensation comes with social obligation to blog
Never have liked articles about what lawyers earn or charge. I am sure it’s a turn off to the public and one reason we’re held in such low esteem. Law.com’s report on the Florida Daily Review’s first annual lawyer billing survey stirs me to write again on a lawyer’s social obligation to blog. I don’t… Continue Reading
MySpace lawyer of the day? Why not?
Anicia Ogonosky is not the only attorney who has set up a networking profile at MySpace. Maybe I can find one a day for you – or at least every now and then. Minnesota Bankruptcy Lawyer Jack Prescott, age 74, calls himself the ‘Busiest Bankruptcy Lawyer in the MW.’ Who would Jack like to meet?… Continue Reading
Google: “We Respect Copyright”
Google’s VP of content partnerships, David Eun, issued a statement on Google’s ‘approach to content’ this week. Likely out of concern that things not snowball following the Belgian court decision curtailing Google News’ indexing of newspaper content. Because we don’t own this content, over the years we’ve come up with three primary principles to ensure… Continue Reading
Attract clients by revealing human side
New Orleans’ Attorney Ernie Svenson, commenting on Anicia Ogonosky marketing her bankruptcy practice on MySpace: Who knew that you could market to potential clients by revealing your human side?’ I thought you had to buy ad time on daytime TV and blare your message like a carnival barker. After blogging for over 4 years I’m… Continue Reading
Physician collaborative community launched : Will it work?
With the announcement they’ve received $3 million in VC money, Sermo, a physician online collaborative community was launched today. Never available before, and never more needed, Sermo enables physicians to consult with hundreds of colleagues, instantly, and deliver better patient care, earlier. On Sermo, physicians share new clinical observations, get their questions answered and learn… Continue Reading
New York Courts concede may not have considered Internet when passing lawyer ad restrictions
The New York Office of Court Administration, the folks who passed the draconian restrictions on lawyer ads that even the FTC said were anti-consumer, concedes the Internet may not have even been considered when passing the restrictions. That’s right, restrictions passed in June, 2006, not 1996, perhaps passed without considering the Internet. This from the… Continue Reading
How to grow your law practice on a shoestring budget
Allison Shields of Legal Ease Consulting and Paramjit Mahli of Sun Communications Group are conducting an 8 part teleclass series for law firm associates or small practices. Don’t know all the details of the seminar but I follow Allison’s blog and it’s pretty good stuff.
Write for Individuals, not the masses
I often get carried away thinking I am writing a blog for the masses. In fact, I really just want to speak with you about ideas and insight on the creation and effective use of a marketing blog. Darren Rowse’s post ‘Do you write for Individuals or the Masses?‘ reminded me what’s most important. Darren… Continue Reading