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Niche blogs : Tip for selecting niche

Carolyn Elefant picked up on my recent post on niche blogs by suggesting one way of selecting your niche topic.

After you come up with an idea, run a couple of google news searches to see what articles it generates.  If there are at least two or three on your topic in a week, then you'll probably have enough content to keep you busy.

Available published content by others is key as the best blogs tend to be clearinghouses of information the publisher sees and comments on. Two reasons. By commenting on other's posts to the net, you'll create a buzz for your blog. And by acting as a funnel of selected news on a niche topic you'll pick up steady readership of people in your target audience.

Carolyn also cited great example of a new niche blog.

…Andrea Goldman's newly created Home Contractor v. Homeowner, focusing on home improvement and construction law.  What a home run!  With housing pricing increasing, home improvement is becoming more and moe common and it's an area where so many things can go wrong.  Legally, home improvement is interesting, allowing for coverage of a wide range of issues like like contracts and consumer law, bankruptcy and real estate. 

Niche blogs are the way to go. More and more people, ranging from business exec's to consumers, are looking for information and insight on niche topics. Fill the void and you'll become their reliable and trusted authority on the topic. Isn't that what we all want to generate business?

  • http://www.kansasfamilylawblog.com Grant Griffiths

    Niche marketing works great. It allows you to target your specific practice area. If you are a firm that has more than one attorney and/or more than one practice area, blog about each. Become known as the place to go to for information on that area. If niche marketing is your goal, make sure your title reflects this. Narrow the name of your blog to reflect your niche. While it may take some time, you will see search engine results by doing this. From what I have seen in my own research on blogging and marketing, it is the niche blogs that seem to get some of the best results.
    Family law is a prime example of a great oppotunity for niche marketing. Not only can you target the family law area as a whole, you can target the different areas in the wide area of family law, i.e. custody, divorce, child support and grandparent rights, etc. And don't rule out a specific location as your niche also. If you live and work in a large city where there might be more than one family law blog, target your niche by location. Than, don't be afraid to work with each other and link to each other. What a great referral source you both can be for each other.

  • Andrea Goldman

    Thank you for your post about my blog. Contractor-Homeowner cases make up about 70% of my practice at this point, and so many of these claims could be avoided if people were to exercise some care in creating agreements and in their conduct. I hope my blog fills a need and helps both sides during renovation projects.