“No longer viewed as just forums for law gossip or associate griping, blogs are becoming a marketing tool for large law firms eager to create a buzz about their practice areas,” reports The National Law Journal in a article (reg req'ed) this week. Sheppard, Mullin, Richter & Hampton of Los Angeles, Davis Wright Tremaine of… Continue Reading
Monthly Archives: September 2005
Blogging software beating content management platforms for Web sites
Blogging platforms, because of their ease of use and lower costs, are being used in place of the traditional content management systems. James Governor, an analyst at Redmonk cites a case where blog software beat out Lotus. One other thing that struck me is the fact that this is another case of a blogging platform beating Lotus… Continue Reading
Search engine ranking factors
SEOmoz, a search engine optimization resource created to benefit the entire SEO community, has published a detailed list of factors effecting search engine rankings. Contents include: Introduction to Ranking Factors In-Document Factors Affecting Ranking Site Factors Affecting the Value of Hosted Documents Factors Affecting the Value of a Link URL, Technical, Hosting & Server Side… Continue Reading
University of Chicago Law Faculty to Blog
The University of Chicago Law School is one of the finest in the country. Starting Monday their law professors will have their own blog. Source of post: The Volokh Conspiracy
LexBlog to compete with LexisNexis and FindLaw via quality products and viral marketing
Online viral marketing is more powerful than the old way of big and expensive marketing campaigns for inferior services and products is the essence of Seth Godin's latest post. The bottom line is that it's way way easier to start things than it used to be (opening a movie big costs a tenth of a… Continue Reading
Search engine rankings have it all over sponsored links : Three studies
Great article in StepForth's SEO Blog about how much more important high listings in the search engines are than paid-ads that appear on the side and top of sites like Google and Yahoo. Over the past three years, independent research has consistently confirmed that search engine users tend to click on the center column organic… Continue Reading
Steve Rubel podcast
At my suggestion, a lot of you already follow Steve Rubel's blog, Micro Persuasion, for info on marketing with blogs. Here's a podcast you may want to listen to. Eric Schwartzman from the Spinfluencer podcast and Steve recently sat down to talk about blogs and PR and much more. You can read the full podcast… Continue Reading
Marketers see web traffic and ROI from blogs
In further reporting from the OMMA conference in New York, Online Media reports panelists have found Blogs and other consumer-generated media channels can be extremely cost-effective in driving Web traffic to campaign sites and creating interest. The panelists specifically discussed ads on blogs having a very high click through rate because of their niche target… Continue Reading
Blogs as business and PR resource in times of emergency
Excellent article by Heidi Cohen at ClickZ about the importance of every business to have contingency plans in the event of emergencies. Tragedies such as Hurricanes Katrina and Rita remind law firms and other companies just critical it is to have plans in place for communicating with clients & employees, marketing and PR. Blogs are… Continue Reading
Search engine optimization – SEO – tips for blogs
Internet Retailer writes optimized blogs boost search engine visibility. Search engines have historically looked for content-rich sites that are updated frequently, making them a good match for the content that typically constitutes a blog, according to MoreVisibility CTO Joe Laratro, whose report offers marketers tips on how to optimize blogs for search engines. To achieve… Continue Reading
Email newsletters & RSS, using them together
Rok Hrastnik, a contributing writer for WebProNews, writes RSS is an absolute must as a supplement to e-mail delivery of e-zines and e-mail newsletters. The reason being that all of your RSS subscribers are guaranteed to get your content, not necessarily the case with email, and many subscribers already prefer to receive information via RSS… Continue Reading
RSS could replace email marketing : Marketing experts
Speakers this week at the Online Media, Marketing and Advertising Conference and Expo in New York said marketing via RSS (real simple syndication) could be the next e-mail – targeted, opt-in, and relevant – once distribution ramps up and consumers become more accustomed to the technology. 'Think about RSS like the new, not-polluted e-mail,' said… Continue Reading
Podcasting on MP3 : A publicist's guide
Schwartzman & Associates' has produced a Publicist's Guide to Podcasting on MP3. An audio recording is available here. The seminar features Michael Butler of Podshow, Chris McIntyre of Podcast Alley and Eric Rice of Audioblog.com, talking about how organizations are using podcasting to build stronger relationships with their key audiences. Source of post: B.L. Ochman's… Continue Reading
Blawg publisher : RSS growth discussion continues
Bill Gratsch, producer 'Blawg,' the leading directory of lawyer blawgs, continues the discussion on the growth of RSS, whether people know they are using RSS or not. Bill's thoughts on why RSS will become as much a part of the fabric of Internet use as email and Web sites: In my mind, the goal should… Continue Reading
Legal blogs and RSS : Excellent presentation
Steve Matthews, Knowlege Services Director for the BC law firm of Clark Wilson and publisher of the Vancouver Law Librarian Blog, recently spoke to the Vancouver Association of Law Libraries about blogs and RSS feeds. His notes and PowerPoint presentation (pdf) provide an outstanding summary of the power of blogs and RSS for law firms… Continue Reading