Steve Rubel, publisher of Micropersuasion and a principal with the PR firm of CooperKatz & Company shared with us in the blog community the following article he wrote for the February issue of The Advertiser, the official publication of the Association of National Advertisers. The message in Steve's article is so right on for law… Continue Reading
Monthly Archives: January 2005
Webinar: 'Starting a Blog for New Business and Revenue'
I'll be presenting at a Professional Marketing Forum (PM Forum) webinar with Larry Bodine on February 17 from 12 PM – 1:30 PM ET. The topic: “Starting a Blog for New Business and Revenue.” The webinar is for anyone with a professional services firm or partnership, including accounting and law firms. To register: Call 800.775.7654… Continue Reading
Sponsored links for local search : critical for law firms in 2005
ClickZ reports based on research conducted by Borrell Associates on 210 U.S. media markets that local online ad spending will rise 46 percent in 2005. ClickZ believes the ad money is flowing to Google and Overture that offer local ad targeting, rather than online yellow pages which slipped last year and daily online newspapers which… Continue Reading
Hold email marketers accountable
With email marketing increasingly less effective, it's important for law firms to hold their email marketers accountable. This is especially true with news that email marketers are not doing proper testing or segmenting. MarketingVOX News reports this morning: Jupiter Research found that that email marketers tend to be poor at capturing key performance statistics that… Continue Reading
Directories and their importance for search engine rankings
6 or 7 years ago people found things on the Internet via directories (listing of sites by categories and subcategories based on site listings selected by the directory's team of editors) as opposed to search engines such as Google, MSN or Yahoo. However, directories still play an important role in people finding your blog or… Continue Reading
Law firms recruit via job blogs?
Law firms are always trying to get the best and the brightest lawyers, often via lateral hires. They are often trying to hire from a pool of people who are not actively looking. The best tech companies in the country find them themselves in the same situation. One of those companies, Seattle based Microsoft, uses… Continue Reading
Amazon offers lawyer ratings
Sound off the wall that Amazon will be offering lawyer ratings alongside Martindale-Hubbell? It's been rumored around here in Seattle for years. Well, A9, an Amazon owned search engine, has launched in beta form its own yellow pages (Seattle search for optical) that, among a ton else, allows users to review and rate service providers…. Continue Reading
Every blawg has its day
Tom Mighell, leading Internet lawyer and publisher of inter alia, posts this morning that he started the Blawg of the Day feature last year, “…[T]o highlight new and interesting law-related weblogs.” Tom says they keep coming and coming so that he now has “Blawg of the Day” posts already created through February 19. For blog… Continue Reading
Microsoft's employee blogging policy
Lenn Pryor, Director of Platform Evangelism for Microsoft, presented Microsoft's semi-informal blogging policy at this week's Blog Business Summit. (Microsoft has over 1000 employees blogging) Above all, be smart Respect existing confidentiality agreements Don't break news – don't disclose confidential information Be cautious with third-party information Respect prior employers Identify yourself Be cautious in how… Continue Reading
Blogging tips from the Scobleizer
Susannah Gardner, author of the upcoming Buzz Marketing with Blogs for Dummies, did us a great favor blogging the Blog Business Summit here in Seattle this week. Robert Scoble, Microsoft blog evangelist, gave attendees some great (tape'em on the wall) tips for blogging. Passion and authority are key The combination produces valuable content for readers… Continue Reading
Lawyers' moral obligation to blog – why not?
American lawyers have a moral and social obligation to serve the public. Providing free legal information via a blog whether it be to corporate officers, in-house counsel, consumers or small business people serves the public two ways. One, legal information will be made freely accessible 24/7 at the World's library – the Internet. According to… Continue Reading
Kennedy's 2005 legal technology predictions exciting for marketers
Fail to read and follow Dennis Kennedy's 2005 legal technology predictions at your own peril. Kennedy has been around legal technology and the Internet for a long time. His predictions of the legal community's use of the Internet for marketing and that blogs would play a big role in this have been right on the… Continue Reading
Harvard conference : “Blogging, Journalism and Credibility”
Not sure how they survived the blizzard, but there was conference of blog big wigs at Harvard this Friday and Saturday entitled “Blogging, Journalism and Credibility: Battleground and Common Ground.” The conference brought together a select group of thoughtful bloggers and journalists and was organized by the Berkman Center for Internet and Society at the… Continue Reading
Sun CEO uses blog to challenge IBM CEO
Sun Microsystems' President Jonathan Schwartz, publisher of a leading corporate blog, is using a new tactic in his company's long-standing feud with IBM. The San Francisco Chronicle reports he posted a letter on his personal blog last week addressed to IBM's Chief Executive Officer Sam Palmisano, in which he challenged the computer giant to work… Continue Reading
Vast majority of users confuse ads with search results
Only one in six Internet users can always tell which search engine results are paid for (sponsored links) and which are not according to new survey by The Pew Internet and American Life Project. In addition, only 38% of users are even aware of the distinction between paid or “sponsored” results and unpaid results. Though… Continue Reading