According to MarketingSherpa 80% of reporters check search engines for news to write about. In addition to gaining PR, because most search news site visitors are end-consumers, a well written press release can generate revenue from new business. Here's why PR gets results via the search engines as well as some tips to make your… Continue Reading
Monthly Archives: October 2004
Leading financial analysts' report on blogs and RSS a must read
A recent report from Morgan Stanley's analysts Mary Meeker, Brian Pitz and Brian Fitzgerald is a must read for law firms who want to understand where the online publishing world is headed. Law firms are not seeking to generate revenue from publishing content per se. But understanding how to distribute information online and how your… Continue Reading
Blog ads revisted
Those of you who know me know I am no fan of running ads on a law firm marketing blogs. But had to share some the numbers the big bloggers are earning from ads on their blogs. Newsday reports Daily Kos, a site by lawyer Markos Moulitsas Zuniga for left-ish activists, is billing out about… Continue Reading
Google exec another addition to corporate bloggers
Count David Krane, Google's head of Corporate PR, among the growing list of corporate executives publishing a blog. On his kraneland, Krane blogs about topics ranging competitor's strategies, like Yahoo! email, to random activities, like seeing Larry Ellison, the founder of Oracle, out to eat with his son. Doesn't look like Krane is going to… Continue Reading
LMA Webinar on law firm marketing through blogs and effective Web sites
Please have your staff and attorneys join me for a Legal Marketing Association webinar I'm presenting this Wednesday November 3 on 'Maximizing Your Law Firm's Web Site. The webinar cover what it takes make your Internet presence an effective one, including important aspects of Web site content and search engine optimization, with an emphasis on… Continue Reading
Need CLE: write a blog or read lawyer blogs
Carolyn Elefant, a D.C solo representing and advising small energy developers, municipalities and trade associations on energy regulatory and litigation matters writes in her blog, My Shingle the best way to keep up with current legal issues is either to write a blog or read them. Though I think we're a ways from CLE via… Continue Reading
Blog advise from anonymous law blogger
Federalist No. 84, an anonymous law student blogger, guest posted at Notes from the (Legal) Underground a piece entitled Turning a Blog Into Your Blawg: Fourteen Steps to Finding Your Voice in the Blawgosphere. I find it puzzling that someone afraid to disclose who they are is giving advise on finding your voice in the… Continue Reading
lexBlog customer blog site featured by leading designers' community
CSSbeauty.com is featuring one of lexBlog's sites today. It's the Traumatic Brain Injury Law Blog of plaintiff's trial lawyer Bruce H. Stern of the New Jersey law firm Stark & Stark. Cssbeauty.com is a project focused on providing its audience with a database of well designed CSS/Web standards based websites from around the world. It's… Continue Reading
Large law firms grow marketing departments
New York Lawyer reports leading law firms are adding more talented marketing professionals than ever. A Chief Marketing Officer (CMO), unheard of just a few years ago, is now a sought after person. In addition, firms are now looking for marketing talent beyond the legal world — to industries like consulting, investment banking and financial… Continue Reading
Firefox browser showing future of RSS
The Firefox browser's use of RSS may be indicative of how RSS will be used by Internet users in the very near future. Firefox is an Internet browser (same type of application as Microsoft's Internet Explorer) that's available to download for free. Not only does it empower internet users to browse faster, more safely, and… Continue Reading
Edelman CEO emails Blogman
Monday morning greeted me with a personal email from Richard Edelman, President & CEO of Edelman, one the world's leading PR firms. 1,800 employees in 40 countries is a big deal to this kid. Dick emailed thanking me for responding to the start of his blog, 6 AM, which I did by publishing a comment… Continue Reading
Getting info to blog about? Try other blogs.
Part of lexBlog's training includes teaching law firms where to get content to publish on their blog. The goal of publishing a blog is to share valuable information, news and insight with regular readers and your target audience. It's important to have a stable of such information. One of the best places to get this… Continue Reading
Search engine optimization 101 (and more) for lawyer blogs and Web sites
Nacho Hernandez, an Internet marketing veteran of 10 years, posted a nice entry on the Search Engine Watch forums appropriately called Search Engine Marketing 101. He provides a variety of useful resources for those getting started with search engine marketing. Comments and further contributions followed his post. I couldn't agree more with his most important… Continue Reading
IP law blog reviews
Bob Ambrogi has a nice summary and review of IP law blogs at Law Office Technology (registration required). I'm of course partial towards the IP Litigation Blog, recently launched by lexBlog customer Philip Mann. Phil is a contingency fee patent trial lawyer who left a general patent law firm which was unwilling to help innovative… Continue Reading
Wall Street Journal: RSS via blogs is now really big thing
In his Portals Column in the Wall Street Journal, Lee Gnomes reports (subscription req'ed) blogging with its RSS (real simple syndication) is very hot right now, and it's spreading quickly. Gnomes explains RSS is a technology that bloggers use to, in a manner of speaking, broadcast their writing throughout the Internet. Many newspapers, Gnomes explains,… Continue Reading