NPR news and information is now delivered to your desktop, or for that matter any Internet device, through NPR RSS feeds. Many NPR Member stations will also provide local and regional RSS feeds of their own. Why is this relevant to the use of lawyer blogs for marketing? Law firms can extend their reach by… Continue Reading
Monthly Archives: July 2004
RSS is going to be a big deal, people need to start thinking about it now – Entrepreneur magazine
“RSS is going to be a big deal, people need to start thinking about it now,” Rebecca Lieb, executive editor of the ClickZ Network, a division of research firm Jupitermedia Corp tells readers of Entrepreneur magazine. The article explains that RSS, originally built by Netscape to distribute syndicated news to Web sites, promises a host… Continue Reading
New law blog features with Movable Type 3.1
Six Apart has announced the features coming in Movable Type 3.1 due out August 31. lexBlog's customers, all now on MT 3.0, will all be upgraded to MT 3.1. Without getting into a long list of features only developers will be excited about, here's the highlights on MT 3.1 that should be of interest to… Continue Reading
Must law firm email newsletter publishers begin blog?
Christopher Knight, of Email Universe, an email publishing resource with over 110,000 registered members who are email list owners and ezine publishing professionals, raises the question whether publishers of an an email newsletter must begin to publish their content in a blog? His conclusion — if you want to extend your reach, you must blog…. Continue Reading
Trying to make a difference
Starting a new company is hard. Long hours. No days off. Time away from the family and the five kids’ sporting events. Placing huge demands on your spouse. Second guessing whether you're doing the right thing. Listening to John Edwards convention speech over the radio at work here tonight really hit a chord with me…. Continue Reading
7 things RSS is good for and why RSS is useful to lawyers and law firms
J.D. Lasica, a veteran journalist who writes frequently about the impact of emerging technologies on our culture for the likes of Washington Post, Salon, The Industry Standard and other publications, posted a great summary of what RSS is good for and why RSS is useful for corporations. Though one or two points may not pertain… Continue Reading
Wall Sreeet Journal RSS feeds signal quick adoption of blogs & RSS for large law firms
The Wall Street Journal joined the growing number of publishers distributing their stories via RSS so as Bill Gates says “You get the information you want, when you want it.” The significance of this development for law firms is that your clients are going to start to find out what RSS is and how to… Continue Reading
Blog software for large law firm intranets and knowledge management
Blog software is some powerful stuff. At a time when large law firms are spending huge dollars on intranets and extranets for knowledge management there is easy to use software available for a fraction of the price. It's Movable Type, the same software we use at lexBlog to produce our lawyer blogs. Keith Robinson, a… Continue Reading
Launching a blog in a large law firm
Large law firms are tuning into blogs in a big way. Not apparent to the world yet but I am getting calls, I am working with large law firm clients and my blog is now being read by more and more folks in large law firms. Large law firms, perhaps standing to gain the most… Continue Reading
Existing email newsletters good for blog content and search engine optimization
Lawyer Blogs are an excellent way to distribute email newsletter content which your law firm already produces. Not only will the content be distributed via RSS (real simple syndication) so your target audience gets the content when they want and how they want it, but the newsletter content archived on your lawyer blog or law… Continue Reading
Contra Costa Times reports from BlogOn conference
Nice article this morning in the Contra Costa Times covering the BlogOn conference at UC Berkeley yesterday. I realized there is no way I can keep up with all the commentary going about blogs but that my readers find it helpful to read news about blogs and how they are being used by various people… Continue Reading
Lawyer Web sites & blogs, search engine optimization for local searches is key
Most people looking for a lawyer in the search engines are smart enough to key in their city, metro or state in addition the type of matter for which they need a lawyer. When someone in Los Angeles looks for an employment lawyer they are not going to key in – employment lawyers – they… Continue Reading
Requesting links on lawyer blog – common courtesy rules
Dennis Kennedy, a very well respected technology lawyer and writer, just published an excellent entry on his blog about current abuse in requesting a link on a lawyer blog. Thanks Dennis for bringing this abuse to the attention of the masses. Also gives me an opportunity to clarify my earlier advice that lawyers request links… Continue Reading
Lawyer blog site search engine optimization via strong content
Always on the lookout to help you blogging lawyers, found a good article on webpronews by Julia Hyde on the importance of content for search engine optimization. As Julia says “search engines love content” and she gives you some excellent tips for writing content that results in high search engine rankings for your law blog… Continue Reading
Our soldiers are blogging, can lawyers learn something?
Sunday's San Diego Union-Tribune had an excellent story about soldiers in the field telling their stories in near-real time online via blogs. I am hesitant to even report on the soldier's blogs out of respect for what they are doing and to even hint that what soldiers are blogging about is remotely similar to what… Continue Reading