For marketing it's a lawyer blog over a lawyer Web site. So says Jerry Lawson, the guy who literally wrote the book on lawyers and the Internet. Take a look at Jerry's post at his eLawyer Blog where Jerry concludes blogs have major advantages over conventional web sites, making them a promising tool for law firm marketing. Read on to see the basis of conclusions.
Monthly Archives: March 2004
A little about me
Short Version I am lawyer, who represented ordinary people and small businesses for seventeen years. For the last six years I have been involved in producing legal Web sites and Internet marketing for lawyers. I have five kids, ages 11 to 17, and a wife who is a saint for putting up with me. We… Continue Reading
Blog > useful tools in business and education
The Straits Times from Asia reported yesterday how Web logs can be useful tools in business and education. In January, when an avalanche of Net worms struck, Finnish Internet security firm F-Secure started a blog to chronicle the eruption of the on-going worm warfare. The blog, on www.f-secure.com , drew a huge stream of viewers, 10,000 in the first three days this month – who range from data security managers to normal end-users whose systems have been infected.
This is an excellent example of how a lawyer may begin a blog on a timely item on which people within the lawyer's target audience of prospective clients are in need of information. Read on to see more about this analogous case and how others are using business blogs.
Ask Jeeves buys search engine rival
The San Francisco Business Timesreports Internet search company Ask Jeeves Inc. will spend $343 million — $150 million of that in cash — to buy Interactive Search Holdings, another online search and media company. Interactive Search Holdings owns several online search brands, including My Way and Excite. The purchase will double the market share of Ask Jeeves.
This should not be viewed as a bubbling of the dot com economy again, though things are starting to perk here on the West coast. It does mean that search engines are increasing have value, even those not drawing large traffic.
Search engines are valuable as 63% of consumers do research on the net before buying a service or product. As these consumers are becoming more sophisticated Internet users they are using search engines as opposed to looking to directories, portals or super sites, whatever you want to call a site to browse by category and locale.