Law blogging has come a long way in the last fifteen years. Not all of it for the good.

Real lawyers engaging on real subjects in an authentic fashion, for many lawyers and law firms, has gone the way of content marketing sold as a billboard for eyeballs by web development companies.

Rather than contributing to the discussion on the law and making a sincere effort to make the law more digestible for average folks, we have lawyers buying content from marketers to slap on a website with the only goal being search engine traffic.

My friend, Scott Greenfield, a New York criminal defense lawyer and long time blogger at Simple Justice, is right that blogging takes effort and desire.

Most people just don’t have the chops or interest in doing it. Some suck at it. Some aren’t nearly as fascinating as they think they are.

Furthermore, law blogging takes being authentic, having a face, being real. In the absence of being real and putting in the effort, lawyers “buy content from Bangalore or walk away,” as Greenfield puts it.

He’s right. Talking with legal journalist and long time law blogger, Bob Ambrogi, last week, he asked me what I thought the number one reason was for lawyers to stop blogging. Without a doubt, it’s because the lawyers don’t know what blogging is, or if they do, they won’t do it.

A month or two ago, I announced donuts.lexblog.com, a blog where my team and I can share open, honest and authentic thoughts on what we’re learning and thinking. God knows a LexBlog website with slick phrases, pictures, colors, testimonials and the like doesn’t do a thing to let lawyers and law firms know who we are and what we stand for.

I’d hope lawyers trying cases, guiding companies and handling the affairs of the wealthy to the downtrodden would want more. Maybe a company whose story is told, personally, on an ongoing basis about what the people working there are reading, learning, thinking and doing.

Greenfield’s correct that I haven’t given up on telling lawyers about the virtues of blogging. Engaging in niche focused discussions so as to get known and build relationships is just too darn good when it comes to being a real lawyer. Making a good living by virtue of who you are, versus the color of your website and the words we bought, is the stuff we went to law school for.

Add to this that real blogging lawyers make the law and lawyers more accessible.

Any lawyer who’s tried cases knows that jurors aren’t dumb. Give them some straight talk and good information from witnesses they can trust. You may stumble and be unpolished at times, so long as you’re honest, sincere and authentic. They’ll figure it out, despite the glitz and glamour thrown at them by the lawyers hiding the truth.

Blogging lawyers who share what they’re reading and offer their take on a regular basis give consumers, business people, other lawyers and the media a view inside niche areas of the law. A view these folks don’t get from a book or mainstream media. They sure as heck don’t get a glimpse of the law from some words sold to a lawyer.

Lawyers become accessible when people trust them. Give people this window into who they can trust as a lawyer and they’ll be more likely to reach out to a lawyer. Real blogging does this.

I don’t know, maybe I am just giving myself a “you can do it” talk before I take to the streets to to convince more lawyers to do some real blogging. But I will take the bone that Greenfield threw me.

I hope Kevin’s onto something. I suspect people will tire of cute and insipid quips and will return to the days when actual thought and illuminating commentary were available online. It’s time for a fourth wave of blogging where real lawyers write about real stuff for real. But it won’t be all donuts.

I can run hit the streets with this “fourth wave of blogging,” Scott. Stayed tuned in 2018.

I received an email this afternoon from Edwin Khodabakchian (@edwk), the founder of Feedly. He relayed that together, we’ve read 1.2 billion articles on Feedly this past year.

Feedly is a news aggregator, and by far the most popular one that I know of. By news aggregator I mean an application that runs as a mobile app or on a desktop browser that pulls in and organizes the news and information you want to see.

Blogs, columns, mainstream news reports, you name it. You can subscribe by source (ie, abovethelaw.com) and get all the stories from the source or subscribe by subject (FMLA) and get all the stories from influential sources reporting on a subject ala FMLA.

Using feedly is a huge plus. As Khodabakchian wrote:

Some of us connected to thought leaders or found new favorite blogs, while others learned new skills or searched for deeper insights into changing industries. We are all united, however, in the belief that reading makes us smarter.

I’d be lost without Feedly. It’s how I stay abreast of news, insight and developments. You can try to stay on top of the marketplace, trends and competitive landscape without a news aggregator, but I don’t have that much time. I’m also not dumb enough to believe that I’d  see what Feedly delivers to me.

Feedly is also how I network online so as to build relationships and, hopefully, a better name for myself. I share, with my commentary, what I read on Feedly onto Twitter, Facebook and my blog. Engagement ensues.

After all, content, whether your own or someone else’s, is not the end goal. Content is the currency for engagement and resulting relationships.

Per Khodabakchian, Feedly also got smarter in 2017.

You can now annotate and save essential articles, filter out noise, disseminate critical insights, and re-organize your feeds.

I just spent some time reorganizing my “feeds,” which I organize in folders, moving the things I most want to see towards the top. Items that open business opportunities as well as open doors to support law schools and access to legal services.

Feedly is essential for anyone who is looking to stay up to speed in their field and looking to develop business through the Internet.

What are you waiting for? 1.2 billion served just this year alone.

When I saw that Twitter was considering increasing its character limit from 140 characters, I saw it as a bad thing. A company struggling in the financial community’s eyes making changes for the sake of change – not vision.

I also saw an increase as making for a poor user experience.

People would start to use Twitter for more than it is, short quips with a link for getting more. People who don’t know how to use social media, often marketers and communication professionals, would broadcast more, believing more characters was more, not less. And with longer tweets, the ability to scroll would be harder as columns on Twitter’s home page and lists would be twice as long.

I was wrong. Twitter with the 280 character is a better experience — and more valuable for those looking to learn, share, engage, nurture relationships and build a name. All the stuff smart lawyers and other professionals are after.

Leading technologist and the inventor of the blog, Dave Winer (@davewiner) was right when he wrote two years ago that Twitter needed to increase its character limit. Not to change for the sake of change, but as a defensive move for self preservation.

Winer’s point was that people don’t click on links and keeping the 140 character limit would thus cripple Twitter.

1. Twitter has had real-time news more or less to itself since inception. Facebook was busy doing something else. Apple had the totally wrong idea of how news worked. Google had good products, Google News and Google Now, but they weren’t doing exactly what Twitter does.
2. But things have changed. Facebook and Apple are actively pursuing news, and at least in Facebook’s case, their product works better than Twitter’s. Flipboard has an excellent product, and while they don’t appear to be an immediate threat to Twitter, they could be acquired.
3. News products that are limited to 140 characters have to use pointers to guide the reader to the rest of the story.
4. Key point — the new entrants don’t have a 140-char limit.
5. If you think that clicking on a link to read a story is not a serious disadvantage, then go ahead and keep the 140-char limit. But Facebook claims to have done the research, and my anecdotal experience confirms this: people don’t click links.

Winer was also right that users who loved Twitter, like me, would not be put off by the change, they’d even like it.

It’s easy and non-disruptive for Twitter to ease the limit. The people who really love Twitter as-is will barely notice a difference. Except when they want to read more, they can just click a link, and the full story loads immediately, because the full article is already there, it’s in the Twitter feed, just hidden at first. This is very simple, imho totally non-controversial stuff. Don’t breeze by it, and think the limit is insignificant. It just cripples Twitter in relation to its new competition.

Twitter at 280 is all positive for me.

  • Twitter has become a quasi blogging medium. I love blogging as blogging is meant to be, a conversation. By referencing something someone else has written and offering my take, I am in effect entering into a conversation with them. At 140 characters that was tough to do. 280 makes it possible, while still making me get to the point.
  • I can now get the “money quote” out of a story or post, give the attribute to the source by including their Twitter handle and then sharing my point or take. A miniature blog post.
  • Longer tweets foster more engagement in the form of retweets, likes and replies. The reason is that people get your whole point in one tweet. I agree with Winer that no one clicks on a link to read a story elsewhere. That’s why I share an entire blog post on Facebook.
  • Retweets, likes and replies foster engagement. I end up exchanging notes and in conversation with these folks on Twitter and elsewhere. Content is not the end goal of a lawyer, content is just the currency for building relationships and a name, largely through engagement.
  • Longer tweets become part of the news cycle on Twitter. The stories you share move as more people share the items you’ve tweeted. People share what they know. They don’t know what’s behind a link. Now they can read the whole “story” on Twitter.
  • Whether you share your own blog posts or someone elses, doesn’t matter. Sharing other’s stories and posts is probably better. You are seen as well read, staying up to speed in your industry and an intelligence agent by funneling some of the best from the noise.
  • You build fans among those whose stories and posts you share. More people are seeing their name than ever because your tweets are getting viewed more as more people retweet them. Better yet, these fans get a notice via Twitter each time your tweet (with their Twitter handle included as a result of your attribute) is liked, retweeted or replied to.

Winer was right that early leaders, like Twitter, mistakenly think there’s something magical about their product, like 140 characters.

…[A] newcomer enters and takes the market because they were wrong about the magic. Users almost always go for new power, esp when it comes to them as performance not complexity. That’s all we’re talking about here. News stories that load instantly as opposed to news stories that require for a new page to load.

Twitter at 280 characters is only a month old. But I am liking everything about it.

As a lawyer, Twitter has now become more valuable for learning, engagement, relationships and building a name. With Twitter likely to grow from the increase, if you are not using Twitter, you’ll only find yourself more absent from the discussion and lacking an online presence.

Wasn’t the first time I was dead wrong and won’t be the last. Twitter at 280 characters is all good,

With the rise of the startup culture, law grads are looking for in-house opportunities. Hands-on action and innovation, as opposed the grunt work many young lawyers are doing at law firms, is appealing to grads looking to find purpose and to see tangible results in the workplace.

This from Caroline Spiezio (@CarolineSpiezio), reporting for Corporate Counsel.

Look at Samantha Von Hoene, who three years ago turned down a clerking position at a law firm to intern in-house at a finance firm.

Von Hoene told Spiezio:

Most people said, ‘Oh Sam, you’re so crazy, the rest of us are going to the law firm first, and we want to go in-house but [on] the traditional route. It seemed like they’d already resigned themselves to this route. I was viewed as someone who was taking a different path.

Three years later, Von Hoene is head of legal affairs at Enjoy Technology, a startup that sends experts to deliver, install and explain how to use technology products from companies such as Sonos and AT&T. Being the only lawyer at an emerging growth company, she gets hands on business and legal experience.

When I got to Enjoy there were no guidelines. It was like that [idea of] ‘hey, we’re scrappy and we want to move quickly and here’s what we wanna do,’” she said. “I’ve spent the past two and a half years working with teams and internal clients. Over 50 percent of my day is in cross-functional and operational meetings.

Smart law schools are looking to get grads in startups. Spiezio reports UC Hastings has launched a Startup Legal Garage to match students with startup companies for the experience and the network of contacts.

I’m seeing students from Michigan State’s Law School jump on opportunities in startups for clerking while in school and upon graduation. Like UC Hastings, Michigan State is educating and empowering its students on this front with its LegalRnD program.

Michigan State 3L, Andrew Sanders, responding to my tweet sharing Spiezio’s story, says that he loved clerking for Elevate, a technology and legal services provider to law firms and corporate legal teams.

Many law students view start ups and “non-traditional” law jobs as risky. Von Hoene doesn’t regret taking the risk and hopes law grads will join her in organizations where they can immediately make a difference and prove themselves.

A hope of mine is that people in the industry start making pathways where others who are younger in their career have opportunities to prove themselves. This is a really exciting, new way of thinking. While young lawyers may not bring 10 years of experience, just fresh out of law school, they’re hungry. They want to identify problems and figure out solutions, which is far more valuable.

Legal services are being reengineered. The number of lawyers needed to do traditional legal work is on the decline, law grads are not getting the jobs they thought they would. Fortunate for law grads are the opportunities that startups, legal and non-legal, provide them.

Key is opening your eyes, having faculty and a law school seeing the opportunities and the willingness to take a chance and be different – to bet on yourself.

Legal professionals are quick to dismiss social media for networking and building a name.

Junk, political views, loss of privacy, fighting, ads and more are what I hear for excuses. Author, strategist and long time blogger, Euan Semple, in a post this morning labels it “pontificating about toxic social media.”

Semple references a Facebook post from a mother who lost a daughter to cancer. A post so moving it moved his daughter to tears.

The mother and daughter of a business colleague of mine each movingly posted to Facebook about their husband and father’s suicide. Posts that generated lengthy discussion about depression and what we can do to help peers.

Hardly toxic. So much value.

This potential to put our most difficult and challenging thoughts down in writing, to clarify our thinking, to open up our hearts, to create shared meaning, this is as much social media as the poisonous damaging views that also get shared.

Lawyers who hardly use social media are the first to dismiss it as toxic. But social media is what we make it.

As professionals, we need to contribute, personally and professionally,  Doing so we build a network of people we trust and whom trust us. The algorithms of the social networks will in turn deliver valuable information and dialogue.

As Semple says, the value we receive from social media is for us to determine.

I have said it before, and will keep saying it, that social media is what we make it, it is up to us. Sure it is dominated at the moment by addictive and manipulative platforms but they are nothing without us, without our highly valued “content”. We control that content. It is our responsibility.

Dismissing social media is nothing short of a blown opportunity.

We have this wonderful opportunity to do what I call “joined up writing”. To think harder and share better. As David Weinberger described it all those years ago “writing ourselves into existence”.

Want an existence on the Internet? It’s not coming with a website and SEO.

You’ll need to “write yourself into existince by contributing value to social media.

Law schools have an obligation to introduce innovation and technology disciplines into their curriculum, not just to prepare graduates for the future, but to increase access to legal services.

This from Dan Linna, a professor of law at Michigan State and Director of LegalRnD – The Center for Legal Services Innovation. Talking with Ed Sohn about Linna’s Law School Innovation Index:

Everyone needs to get behind solving the “access to legal services” problem. We have this stench, this terrible problem, where approximately 80% of people in the U.S. lack access to civil legal services, not to mention the myriad of problems with our criminal justice system and public defense.

A huge portion of our citizens are disconnected from the law. How is that sustainable for us as a society?

Acting is the right thing to do for all of us in the legal profession.

I’ve tried to answer [President of Legal Services Corporation] Jim Sandman’s call to accelerate legal-service delivery innovation and technology adoption across the legal industry. The overall mission is to increase access to legal services, because it’s the right thing to do, and because the current disenfranchisement of so many threatens the rule of law and democracy.

……

I believe that we need a shared mission and vision. Why are we part of this profession? How can we help people and contribute to something bigger than what’s right in front of us?

The Law School Innovation Index measures the extent to which law schools have incorporated true legal-service delivery innovation and technology disciplines into their curriculum.

Too many legal innovation discussions get stuck talking about efficiency. But we can improve quality and outcomes. We can prevent problems and improve the user experience. We can expand access at all levels and help preserve and expand the rule of law! We can contribute to multidisciplinary teams solving “wicked” problems. We must innovate and think big, especially in law school.

……

Schools have been called innovative for a wide range of activities. Some have built curricula around legal-service delivery innovation and technology disciplines. Others are called innovative because they offer classes about the law of technology, which is great, but it doesn’t address the need for improvements in the delivery of legal services.

Law and technology, a phrase I hear every day (and 55 times a day at conferences), is not enough, per Linna.

If you tell students to take engineering courses because they’ll be better patent lawyers, that’s great, but that sounds like it falls into the “law and” technology category.

Yes, lawyers should work with technologists to learn and shape the law of technology. That’s incredibly important. But we also need law students working with engineers, product managers, behavioral scientists, and other scientists to improve the delivery of legal services.

I recall dinner with Linna in East Lansing a couple years ago in which he presented me a draft of the mission statement for a soon to be LegalRnD. Focused on a the delivery of legal services and the 80% of people who didn’t have access to legal services, I liked it.

Truth be told, I wondered how great an impact he and the Center could have.

But with the Law School Innovation Index and earlier, the Legal Services Innovation Index measuring law firms’ use of tech and innovation, Linna and the Center are having an impact. An impact measured in talk, dialogue and pressure on law firms and law schools to act. But it’s a big start.

Like many legal tech entrepreneurs, I left the practice to help others through innovation and the effective use of technology. But when you get your face up against it in everyday business, it’s easy to lose sight of the end game.

Linna’s work is pulling me back in and motivating me to think big in my use of innovation and technology to bring access to legal services. Asking, “Why are we part of this profession? How can we help people and contribute to something bigger than what’s right in front of us?”

The Financial Times’ Andrew Edgecliffe-Johnson’s report from Bowling Green, Kentucky on why Americans do not trust news from mainstream journalists signals why law blogs published by local lawyers will be more trusted than other online legal information.

From Edgecliffe-Johnson:

According to Gallup, America’s trust in mass media peaked at 72 per cent in 1976, the year All the President’s Men hit cinemas. By last year, that figure had plunged to 32 per cent…

Sam Ford, an MIT research affiliate who grew up in Bowling Green, tells Edgecliffe-Johnson that “most journalists are from elsewhere.”

As Craigslist and Walmart hollowed out local business models, America’s remaining journalism jobs become concentrated in cosmopolitan, economically successful and liberal coastal cities. If you only meet a reporter when they parachute in from Washington or New York to cover an election, natural disaster…, “that changes the relationship a community has to journalism” Ford says.

Local news in Bowling Green means Joe Imel, the director of media operations at the Bowling Green Daily News. Imel runs the presses of the 163 year-old paper “with a police scanner in hand and a pillar-of-the-community appetite for school board meetings and little league results.”

“You guys cover the flash and trash. We’re the ones sitting down covering the day in and day out things,” Imel tells Edgecliffe-Johnson, “If we were to go away, you’d never know they’d raised your taxes.”

James Neal, the owner of a small Bowling Green grocery and filling station, hits the nail on the head on where many Americans turn for news. He told Edgecliffe-Johnson he “prefers to get his news from his patrons than than the journalists…”

The Internet democratized news publishing. Whether it be a blog, website or social network, we begun to our get news from each other. News truly became what someone told us.

The value and validity we placed in this news is determined by how much we trust the messenger, the publisher.  Common sense dictates that many Americans would trust “locals” more than others.

Blogs have democratized reporting and commentary for local lawyers. Lawyers have the ability to share helpful and practical legal information on general or niche subjects for the people in their town or municipality. The algorithms running Google and other social networks see to it that locals get the local lawyer’s blog commentary.

Unfortunately, lawyers have not seized this opportunity to share legal information with locals. Websites, often filled with canned content written by others thousands of miles away don’t engage locals. People don’t trust them.

The void is filled by large organizations publishing legal information online. Whether Avvo, Legal Zoom, Rocket Lawyer, the ABA or state bar associations, the people penning this online legal information and commentary have never lived in the towns they are looking to reach.

The legal information and commentary, though somewhat relevant, has no local flair or anecdotes. No “reporter” who’s walked the streets of the town, talked with locals in coffee shops and pubs, coached youth sports or handled matters before local judges.

Law blog posts from a local lawyer who can relate, who sends her kids to the same schools and gets involved in the same local political debates will naturally be more trusted than information from those who “parachute” in via the Internet to share legal information for their own gain.

The majority of Americans do not trust lawyers nor our justice system. We’re right with journalists, with about 33 percent of people trusting us.

But a survey found the majority of Americans would likely hire a lawyer they see using some form of social media. The reason is trust. We trust those “individuals” we see publishing online, especially locals.

Law blogs published by local lawyers represent an opportunity for lawyers to share trusted legal information. Those lawyers who do so will be more trusted, will be serving their town and will be hired.

The New York City Bar Association’s 14th Annual Small Law Firm Practice Management Symposium is this coming Thursday, November 9. It’s an honor to be presenting for the second year in a row.

Whether you are just starting out or been practicing for decades, I can personally vouch that the Symposium offers valuable guidance on both managing and growing a practice.

I particularly like the open dialogue between presenters and attendees. Discussion flushes out what’s on people’s minds and you walk away with information you can put to work immediately.

Unlike other bar associations, the NYCBA has no hangups about giving preference to bar committee members, authors or “non-vendors” as presenters. NYCBA is looking for top shelf and up to date information from presenters, especially on technology and innovation.

In the New York City Area? Consider attending. The program runs from 8:30 – 5:00 and is a steal at $65 for members and $100 for non-members. There’s also plenty of time to network with colleagues throughout the day at the Exhibit Hall and during the complimentary breakfast, luncheon and reception.

I’ll be on mid-morning with Tim Baran of Good2bSocial to discuss the power of networking through the Internet for growing your business.

  • How to develop a strategy?
  • How to define your audience?
  • The importance of listening, and how to do so, before engaging.
  • Role of content, in any form, for building relationships and a strong word of mouth reputation.
  • Publishing mediums, whether your own blog or third party publications such as Above The Law, Forbes or Bar Associations.
  • Role of social media and how to use it – Twitter, Facebook, LinkedIn.

See the Symposium brochure for more information.

LexBlog is also cohosting with Lawline the evening before a Legal Blogging and Social Media Workshop from 5 to 6:30 followed by a Beer for Bloggers (and others).

Lawyer? Law student? Legal marketing professional? Legal tech entrepreneur?

Forget what you may have been told. Learn how to really use blogging and social media in a strategic fashion to build a name and nurture relationships.

Lawline and LexBlog are hosting a “Legal Blogging and Social Media Workshop” next Wednesday, November 8 from 5 to 6:30 at WeWork Tower 49, 12 East 49th Street, 11th floor.

I’ll teach a little and lead a discussion on:

  • Developing a strategy for blogging and social media as a legal professional
  • Importance of “listening” and how it’s done
  • Role of blogging to learn, network and advance the law
  • How and why of Twitter, LinkedIn and Facebook
  • Walk away with a whole new perspective on networking online and with role model lawyers to follow

Better yet, we’ll have a Beer for Bloggers (and others) a couple blocks away at Connolly’s Pub at 14 E 47th St.

You can register here. Space is limited so try and come if you register so we get a good feel on attendees.

With LexBlog now a WeWork tenant, get ready to see more of these workshops and bootcamp like events. Like November 16 in London. ;)

Hope to see some of you there.

Though many, if not most, law blogs are published by a group of lawyers at a law firm, blogs published by an individual lawyer may work better for developing business.

When I started blogging back in the stone age I thought of blogs as a conversation. One blogger expressing their thoughts and commentary, often referencing what another blogger posted, with other bloggers responding on their blog.

Blogs were very personality driven. That didn’t necessarily mean law bloggers were blogging about personal items or being ultra opinionated, it just meant the bloggers had a unique voice, tone or sense of humor that resonated with followers.

When law blogs started to take off about a decade ago, large law firms, with lawyers segmented by practice or industry groups, gravitated to group blogs for any number of reasons.

  • Budgets for marketing often followed groups versus individual lawyers.
  • Egos. In some cases, every lawyer in a practice group had to be listed as an author in the “About” section of the blog.
  • Law firms can be “firm brand” centric versus “individual brands.” One major firm drove a rainmaking lawyer out because he was developing too big of a brand with his individual blog being followed by general counsel and peer law firms.
  • Content. Law firms fear that an individual lawyer will not post often enough.
  • Rather than strategically focused on niches, law firms launched practice group blogs.

But pursuant to the latest GC Excellence Report, the reputation of the individual lawyer is the single most important factor for general counsel when deciding which law firm to use, ranking ahead of the firm’s reputation and well ahead of the firm’s brand.

A blogging lawyer can certainly enhance their reputation by publishing on a group blog, but it’s not as easy.

No question there are some great practice group and topic specific group law blogs, but when I go to rattle off the names of lawyers who have knocked it out of the park from a business development standpoint from blogging I tend to hit on those who did so with their own blogs.

Allison Rowe in equine law, Jeff Nowak on FMLA matters, Dan Schwartz on Connecticut employment law, Staci Riordan in fashion law, Peter Mahler on business dissolution and David Donoghue on IP litigation. These lawyers achieved outstanding reputations through blogging and generated significant business as a result.

Why might individual law blogs be more successful for business development?

  • Conversational style and tone. Not every individual law blog is written in a conversational style (as one would talk), buy more are. Readers are also apt to develop a comfort with the blogger’s tone.
  • Social media is critical for bloggers. Not just for distribution, but in further developing trust, relationships and a name. Sharing posts from your own blog tends to be more social and more personable in nature and draws more engagement.
  • Bloggers tend to get cited as much, if not more than, blogs. It tends to be how we cite things in the law, ie “per Professor XYX writing on…”
  • Bloggers tend to be remembered, by name, more than blogs. I’d guess that most of the readers of this blog or Robert Ambrogi’s blog, both fourteen years old, would not remember the names of our blogs if asked – if asked, they say it’s Kevin O’Keefe’s or Bob Ambrogi’s blog.
  • Individual bloggers getting a lot of invitations to speak. Speaking builds names and relationships.
  • The business of the law is all about relationships. It’s harder to build relationships when you head out as a publication, versus an an individual blogging lawyer.
  • Bloggers need attagirl’s and attaboy’s to keep going. The love you receive as an individual blogger tends to be greater.
  • People, including general counsel, hire lawyers, not law firms. Same goes with who people tend to follow, trust and enjoy.

Sure, there are any number of ways to make a group law blogs work for business development. A good number of firms have done so.

There’s just a number of reasons individual law blogs may be more successful — especially so in large firms, where general counsel value the reputation of individual lawyers above the firm’s brand and reputation.