Photo of Kevin O'Keefe

Trial lawyer turned legal tech entrepreneur, I am the founder and CEO of LexBlog, a legal blog community and media company located in Seattle. Our professional turnkey blog platform, sold on a subscription basis, is used by over 18,000 legal professionals, worldwide.

“Law blogs? They’re a fad like Bezos and the Segway. We’ll go broke.”

That was my son Colin’s response when I walked in from my desk in the garage and announced over the family dinner table what we’re going to do. We’re go to start a company doing blogs for lawyers.

That was almost sixteen

Blogging as marketing can be one of a lawyer’s highest callings.

Marketing and business development for lawyers changed with the advent of the Internet. The best online marketing for lawyers is time spent helping others, not themselves.

As Seth Godin writes in the introduction of his book, ‘This Is Marketing,’

“Marketing has changed, but our

A jewelry artist with an online store shared on Reddit that she was considering launching a blog to drive business.

She could think of “a lot” of tutorials she could write about making jewelry. She was concerned though that if she told people how to make jewelry, they wouldn’t buy from her, they’d make their

One can own a race car, but that doesn’t mean you know how to drive it.

The same is true of a blog in the case of lawyers. Law firm websites everywhere have a page titled “blog.” Large law firms have multiple blogs.

But are the lawyers blogging? Do they know how to blog?

It’s

Clara Hendrickson of the Brookings Institution writes what we’re all realizing, local journalism is in crisis.

”Thousands of local newspapers have closed in recent years. Their disappearance has left millions of Americans without a vital source of local news and deprived communities of an institution essential for exposing wrongdoing and encouraging civic engagement. Of those

I’m sharing below the table of contents, if you will, of a guide to legal blogging. I welcome your input on what I’m missing.

Why a guide to legal blogging?

Over the years, I have been asked more than once to write a book on the basics of legal blogging.

A lawyer in a larger

I was struck reading Li Jin’s recent piece on the passion economy being the future of work by how much the concept applies to lawyers and blogging.

Jin, an investment partner with Andreessen Horowitz, a leading Silicon Valley venture capital firm, writes:

“The top-earning writer on the paid newsletter platform Substack earns more