Photo of Kevin O'Keefe

Trial lawyer turned legal tech entrepreneur, I am the founder and CEO of LexBlog, a legal blog network of over 25,000 blog publishers. LexBlog’s professional turnkey blog platform, licensed on a subscription basis, is used by over 18,000 legal professionals, worldwide.

Over on Reddit, an authority asked about linking to books, other blogs and transcripts of podcasts on a blog they were starting.

They wanted to put their spin on what others were saying and writing. Their intent was to link to the authority as part of their commentary.

Like the law, the subject of the

Want to rekindle that belief with which you entered law school?

That being that lawyers can change things for the better – even if it’s one person at a time. That lawyers provide access to justice to those most in need.

Create a Twitter list of bar association Twitter accounts. Heck, subscribe to mine.

Skim

All the talk at conferences, in articles and on websites is on the legal professional getting something from their blogging.

Web stats, leads, search engine rankings, increased revenue and what have you. It’s the same old me/me/me approach to publishing.

Even when lawyers are told to keep the audience in mind, it’s for their personal

Many lawyers who have a law blog probably have no idea they have a law blog.

I am serious.

Many of the law blogs I see, and I use the word “blog” liberally, are a page on a website filled with a lot of content.

The blogs are not titled anything more than “blog.” No

“Law blogs? They’re a fad like Bezos and the Segway. We’ll go broke.”

That was my son Colin’s response when I walked in from my desk in the garage and announced over the family dinner table what we’re going to do. We’re go to start a company doing blogs for lawyers.

That was almost sixteen

Blogging as marketing can be one of a lawyer’s highest callings.

Marketing and business development for lawyers changed with the advent of the Internet. The best online marketing for lawyers is time spent helping others, not themselves.

As Seth Godin writes in the introduction of his book, ‘This Is Marketing,’

“Marketing has changed, but our

A jewelry artist with an online store shared on Reddit that she was considering launching a blog to drive business.

She could think of “a lot” of tutorials she could write about making jewelry. She was concerned though that if she told people how to make jewelry, they wouldn’t buy from her, they’d make their