I am headed to the annual Legal Marketing Association Conference (“LMA”) in Atlanta next week. I’ll be joined by Dan Mintz, who heads LexBlog’s sales and business development.
Dan’s a good person who comes with a lot of passion and care. Like me, he sees business development as all about relationships. People buy people, not products. So don’t be surprised if Dan reaches out to say hi or to meet with you – if he hasn’t already.
With LexBlog’s evolution from solely a professional turnkey blog publishing platform to a legal news and commentary network with over 22,000 law blog contributors, the feel of LMA has changed for us.
As the publisher of legal news and commentary, we’re looking to help, at no cost, law firms and those agencies helping law firms.
- LexBlog is now publishing and syndicating law firm blogs, at no cost, whether the law firm is using LexBlog’s publishing platform or not. Each lawyer, blog and law firm receives a profile, automatically and at no cost. We’re looking to talk to those law firms whose blogs are not already on LexBlog. I saw a number of large law firms who we reached out to meet in Atlanta have already submitted their blogs.
- PR and marketing agencies have law firm customers looking for exposure. We want to talk with you about your syndicating your clients publishing to LexBlog – at no cost.
- Coverage about you from LMA. I have been contacted by a number of companies and PR professionals to report on product or service offerings. I am happy to do so, as relevant and newsworthy, via video or Twitter – you’d be surprised what you can report in 280 characters. LexBlog can then pick up my coverage.
Don’t get me wrong, we still have a business model founded on our managed WordPress platform for the law.
Just as the Washington Post does with the licensing of their own Arc Publishing platform to other newspapers, LexBlog’s legal publishing platform powers blogs, micro-sites, digital magazines and websites for law firms, marketing and PR agencies and other organizations.
Mintz has lined up meetings with a number of law firms and digital agencies. Agencies and PR professionals are looking to use LexBlog’s platform as a more powerful and less costly platform than something they development on their own.
Socially, I am always happy to get together. Look me up or drop me an email if you’d like to get together.
Siteimprove and LexBlog sponsoring a joint happy hour for members of the Legal Marketing Association Marketing Technology, PR & Communications, and Social & Digital Media SIGs. All who attend will be eligible for our door prize – an Apple Watch courtesy of Infinite PR.
See you in Atlanta.