LXBN’s coverage of the Legal Marketing Technology Conference/West is underway
Though the conference is more than a month away—on October 11th in San Francisco—LXBN’s coverage of the Legal Marketing Technology Conference/West is off and running.
The LMA Technology Conference/West sets out to be the largest legal technology, educational and networking event of 2012. Drawing on a wealth of speakers at the forefront of the legal technology industry, the full-day event will feature three focused tracks: Technology Trends, Driving Value and Small & Solo.
In advance of the conference, I had the opportunity to interview three of its speakers: Ross Fishman of Fishman Marketing, Greenfield Belser‘s Burkey Belser and Chris Fritsch of ClientsFirst Consulting.
Fishman relayed a point I’ve found remarkably true regarding marketing, both inside of law and out: companies/law firms almost always get the marketing they deserve. If you truly believe marketing will work, it often does.
Here are the other interviews we’ve done thus far:
- How to Bridge the Gap Between Legal Marketers and Lawyers with Ross Fishman
- The First Thing Law Firms Should Consider When Creating a Website with Burkey Belser.
- Social Media Has Yet to Change Law Firm Website Design, also with Burkey Belser.
- What Law Firms Should Look at When Measuring ROI on Technology with Chris Fritsch.
You can look for more video interviews in advance of the conference on LXBN’s dedicated Legal Marketing Technology Conference West channel.
Like with previous conferences, LXBN’s editorial team will be onsite at the conference, shooting an abundance of interviews with speakers, sponsors and attendees. In doing so, we intend to expand the reach of the ideas and information presented at the event far beyond the walls of the conference itself.
For those of you interested in attending, there’s still plenty of time to sign up and if you enter promo code TechdayLXBN you’ll receive $50 off.