As we have done with past events—LegalTech New York and Avvocating 2012 included—LXBN will be providing media coverage of Hildebrandt & West LegalEdcenter’s Social & Digital Media for Law Firms Forum tomorrow in San Francisco. The event brings together an exceptional collection of talent, truly some of the top minds in the world when it comes to guidining lawyers and law firms on how to use social media in their client development efforts.
The program looks to go beyond simple social and digital media 101, really getting into the intricacies of social media strategy, covering topics that include social media metrics, mobile marketing for lawyers, establishing a strong content strategy and creating great bios on LinkedIn and Twitter.
The program’s speakers include:
- Adam Stock, Director of Marketing and Business Development at AmLaw 200 firm Allen Matkins.
- Adrian Dayton, speaker and social media strategist to law firms.
- Molly Porter, Web & Social Media Manager at DLA Piper—and someone whose done an excellent job in helping build DLA’s excellent network of publications on LXBN.
- James Stapleton, Chief Marketing Officer at Littler Mendelson, another firm that’s represented well on LXBN.
- Sarah Feingold, General Counsel at Etsy.com.
- Adrian Lurssen, Co-Founder/VP Strategic Development at JD Supra.
There’s many, many more so be sure to check out the full list on West LegalEdcenter’s site.
To kick off our coverage, I spoke with the program’s two chairs: Adrian Dayton and Adam Stock.
In my interview with Adrian, he explains how this program goes beyond providing just social media 101 to lawyers and law firms, what metrics lawyers should look at in measuring their social media success and why law firms really need to take a look at using video in their client development efforts.
And in speaking with Adam, he explains why he’s looking forward to hearing mobile marketing covered at the program, how you measure the success of your social media efforts and why there’s no easy answer when it comes to incentivizing lawyers to use social media.
To follow along with the coverage, head over to LXBN, where we have a section exclusively devoted to the program.
Of course, if you’re in San Francisco or someplace nearby, there’s still time to register for this program. Also, the East Coast version of this event is coming up this fall in New York City, on September 20th—you can register for that event on West LegalEdcenter’s website.