LXBN TV’s coverage of Avvocating 2012 is officially off and running. Drawing on professionals both inside and out of the legal space, Day 1 of Avvocating 2012 featured a wealth of exceptional speakers providing insight on how lawyers can best leverage social media in their client development efforts. Each session was unique in the guidance it provided but all gave those in attendance practical and actionable advice on how lawyers can enhance their practice through a variety of tools.

Also, as someone who was trying to grab each presenter for an interview following their sessions, the number of people who wanted more information and stayed after to do so made things slightly more challenging—but I’d certainly rather have that than presenters who don’t generate that extra interest. Still, we grabbed all but two of of the speakers on Day 1, and look to add those two today.

Hard to pick a particular favorite session, but the “Social Media for Lawyers” panel was excellent, as it’s always nice to hear what practicing lawyers have to say—individuals who set aside the time to use this in their day-to-day lives. Davis Law Group’s Mischelle Davis was particularly interesting, as she emphasized the importance of relationships and referrals in attorney’s client development efforts. Here’s our interview with Mischelle.


Here are our other interviews from Day 1:

For more video interviews from Avvocating, along with blog posts from those in attendance, be sure to head over to the Avvocating 2012 section at LXBN.