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I don't care what readers think, I like what I'm blogging.

December 6, 2010

That was the last line of an email which Tim Driggers, LexBlog’s Director Of Technology, sent to the entire LexBlog team on Friday.

Drigger’s point is a good one to keep in mind for lawyers thinking of blogging. As well as for those lawyers who have begun blogging, but may be a adrift in where they’re headed.

Here’s the email in entirety.

I just wanted to share a little bit of success with everyone, and let you know how LexBlog has changed my personal social network.

I started blogging 60 days ago, at the urging of Kevin. He kept asking me “why don’t you blog? Everyone should blog. The ideas don’t matter, as long as you are passionate, and you love what you are writing about.”

My passion, if you don’t know is around three things: Cloud Computing, DevOps, and Home Theaters. Some of you may not know what the first two are, but I can tell you they are gaining traction in the IT industry – which has been struggling with how to manage and understand the concepts.

Home Theaters probably speak for themselves.

I found that I had a lot to say around Cloud Computing and DevOps. So much so that I am tweeting about it every day – and creating new relationships based on those twitter conversations. It wasn’t enough for me, so I identified what I felt was a gap in both subjects and started blogging furiously about them.

I’m not an author by any means, English is my worst subject – but my ideas are sound. My blog went from having 4-5 unique visitors a day in September to 400-500 uniques a day this week.

I was approached by the founding DevOps organization last night to become a regular guest author on their website, where I am asked to write about how to manage, measure and foster team leadership so that other organizations can develop Agile methodologies that will make their businesses successful.

All of this in the span of 60 days, and with my thoughts being “I don’t care what readers think, -I- like what I’m writing”.

Thanks LexBlog

The take away is to blog on what you’re passionate about. You’ll find that no matter how unique your interests may be, you’ll find that others with a similar passion will begin to follow your blog.

In addition to just followers, you’ll find that your blog engages others to the point where you’ll begin networking with them.

Drigger’s point is not to say “screw others, I don’t care what I write.” He still needs to offer value to the discussion on things he’s passionate about. Otherwise he’ll be ignored.

But if you’re looking for success in blogging, start blogging on something you’re passionate about. Don’t start blogging on what you think others want to hear.

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