Ambush marketing has always fascinated me. Ambush marketing is a practice where marketers latch onto a popular brand without actually paying to do so. For example, Nike ran an extensive soccer campaign recently in conjunction with the World Cup. They are not, however, a sponsor of the World Cup. Some companies, like Nike, abide by the rules and do it right. Some companies do not. Today, Steve Baird has an example. Total posts on the LexBlog Network today: 129.