Most blogs have a different writing style than the papers or briefs many attorneys are used to writing. At LexBlog we often talk about a blog having a distinct “voice”, where the author’s personality really shines through and allows them to connect with the reader.
This is not about making your posts funny or gimmicky – it’s about making it clear there’s a person behind the posts on your blog, one with whom your reader can connect.
Blogging like this can be challenging, though, which is why our next LexBlog Network webinar will cover Finding Your Blogging Voice.
This webinar will be held this Thursday, March 18, at 9 a.m. PT/12 p.m. ET.
- How do I work personality into my posts?
- Can I blog about something not related to my blog’s topic? How?
- How much personality is too much?
- How can a blog have a distinct voice if there are multiple authors?
I’m looking forward to sharing my take on this with you and taking your questions on this topic on Thursday.