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Does your law blog look like NASCAR?

November 15, 2009

Jack Gamble at ProBlogger asks ‘Does Your Blog Look Like NASCAR?

Are you responsible for a website that has so many ads that it looks like Dale Earnhardt Jr. should be driving it in circles at high speed with a strange aversion to right turns?

That is because your advertisements are out of control.

There’s a ton of law blogs out there that look equipped to run laps at the Brickyard 400. In some cases banner and button ads like Gamble refers to, probably generating all of five bucks a month. But most of the badges are from blog awards and half backed Web 2.0 services the lawyer uses on their blog.

Lawyers wouldn’t consider for a second wearing ads and award badges on their suits when going to court. Why here?

These badges are often promoting services that have far less credibility than you and your blog. Why draw notoriety to them? Why give them web traffic they couldn’t get on their own? Why support a cheesy effort to get links to their websites so they do better in Google’s search results?

If it’s vanity or ego, get over it. If you’re publishing a good law blog, be proud of yourself and the insight and resources you’re offering to the public you serve.

You don’t need gimmicky ads and badges to authenticate the value of what you’re doing. In fact, such badges often cheapen what you’re doing.

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