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Personal injury law blog crap rolls on

January 3, 2009

I see more and more crap coming from plaintiff’s personal injury lawyers who are trying their hand at blogs.

The latest comes from Dallas Attorney Shezad Malik who posts ‘Ambulance And Car Accident in Leonard, North of Dallas.’ I wonder how much thought went into typing ‘A 59 year old woman, and her twin sons, both 29 were killed,’ and that ‘Leonard is about 50 miles north of Dallas.’

Of course the longest paragraph in the post:

If you or a family member has been injured because of the fault of someone else; by negligence, personal injury, slip and fall, car accident, medical malpractice, trucking accident, drunk driving, bad product, toxic injury etc then please contact the Dallas Texas Personal Injury Attorney Dr. Shezad Malik. For a no obligation, free case analysis, please call 817-255-4001 or Contact Me Online.

Blogs like this are being used to game Google and for no other reason at all. The lawyer is regularly updating his blog with keywords related to his locale and injury matters hoping that his blog will rise to the top of the search engines for related terms. And of course throw in a few links in target text like ‘personal injury’ linking to your website for added SEO effect.

To the majority of bloggers, the media, and sane people, the lawyer looks like an idiot at best. To me, he’s an embarrassment to our profession.

I have nothing against plaintiff’s trial lawyers. I was a plaintiff’s personal injury lawyer for 17 years. During that time I was a board member of my state’s trial lawyers association and a sustaining member of the Association of Trial Lawyers of America. We’re the guys in the white hats championing the causes of American consumers.

With blogs being the great equalizer for small firm lawyers against those firms with deep pockets for marketing, it’s a terrible shame to see more and more of the above.

Lawyers as servants of American consumers ought to call lawyers out on this crap. Same for concerned consumers and business people. Send them an email asking them to stop. Blog about it. Tweet about it.

There’s much more to be gained from peer and public pressure than from ill informed bar regulators clamping down on tasteless lawyer marketing.

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