Take a minute to watch a very brief video of Seth Godin sitting down with Tom Peters to discuss blogging.

Peters, a best selling author on business management practices who began his blogging in August ’04, tells Godin ‘no single thing in the last 15 yrs professionally has been more important to his life than blogging.’

  • It’s changed my life
  • It’s changed my perspective
  • It’s changed my intellectual outlook
  • It’s changed my emotional outlook
  • It’s the best dam marketing tool by an order of magnitude I have ever had

The video is part of American Express’ Open Forum, a series of resources for business owners.