Affluent spend the most time online : Effective Internet presence critical for lawyers

Probably not a surprise that affluent people use the Internet more often and for longer. Those earning over $250,000 spend 60% more time on the Internet than watching television.

Patsi Krakoff turned me onto these survey results by Ipsos Mendelsohn and reported by eMarketer.com.

For lawyers, this increases the need to have an effective Internet presence.

Effective does not just mean ranking at the top of Google. Can these folks pick up on your talent, intellect, and your legal philosophy? Can they see other folks citing what you’re saying? Can they see your growing network via LinkedIn and other social media?

For people like me who spend time on the net checking out service providers I’m considering hiring this is the type of info I’m looking for.

And for $250,000 a year for me, my wife wishes it were anywhere close.