Does Martindale-Hubbell, as we knew it, still exist?

A few months ago LexisNexis and Internet Brands announced they would form a joint venture. LexisNexis would contribute its Martindale-Hubbell online marketing solutions and (started and run by Martindale) businesses. Internet Brands would utilize its technology platform and online marketing expertise to manage the joint venture. The Martindale-Hubbell and “brands” live on, but … Continue Reading

Will Avvo legal directory surpass in 2010?

The Seattle startup legal directory, Avvo, appears to have caught Martindale-Hubbell’s in the number of unique visitors per month. This per the below comparison I ran with, a web traffic analysis service. Avvo only trailed by 85,000 unique visitors in November (838,000 versus 753,000). In October the gap was even closer, a … Continue Reading

Martindale-Hubbell now spamming lawyers’ blogs? Are lawyers to blame?

A marketing company doing work on behalf of the legal directory Martindale-Hubbell has acknowledged spamming the comment field on New York Attorney Eric Turkewitz’ blog. Turkewitz blogged about the Martindale spamming. Martindale’s marketing company in a ‘heart felt’ apology left in a comment to Turkewitz’ post acknowledged they had done the spamming. Martindale remains silent. … Continue Reading

Martindale-Hubbell ups the ante : Price tag for lawyer to display rating online goes from $50 to $599

I received word from a law firm marketing and client development professional that, effective this January, the LexisNexis Martindale-Hubbell lawyer directory is increasing the charge by 1,200% for displaying lawyer ratings for lawyers who don’t subscribe to Martindale-Hubbell. For decades Martindale-Hubbell displayed a lawyer’s and law firm’s peer reviewed rating free of charge. First in … Continue Reading

What Martindale Hubbell should do before it becomes an endangered species

Constance Ard’s blog post asking ‘Martindale Hubbell Listings An Endangered Species?‘ is the prevailing view of legal professionals. Despite LexisNexis Martindale-Hubbell’s surveys indicating that it’s still the preferred legal directory of the masses, the vast, vast majority of professionals (both in law firms and corporate counsel) I speak with believe the Martindale-Hubbell legal directory is … Continue Reading

Martindale-Hubbell doesn’t get it

Martindale-Hubbell, dealing with a crisis to a core element of their product offerings (lawyer ratings), showed the legal industry they are ill equipped to participate in social media. Martindale-Hubbell did respond to Internet discussion (blogs and twitter) that the company may be eliminating its long standing lawyer ratings. Despite laying off all of the commpany’s … Continue Reading

Martindale-Hubbell taking huge beating on Twitter

Discussion of whether Martindale-Hubbell is dropping its lawyer ratings system is running rampant on Twitter today. The original discussion on Martindale-Hubbell lawyer ratings began on the blogosphere last evening. In addition to well respected legal voices on the blogsphere and Twitter, the discussion involves some major players. Heavy influencers of opinions within the legal industry. … Continue Reading

Is Martindale-Hubbell’s lawyer rating system officially dead?

That’s the question asked by Heather Milligan on word of Martindale-Hubbell’s elimination of their Rating Specialists. Milligan, Director of Marketing at Barger & Wolen LLP and leading contributor to the Legal Marketing Association received an e-mail on Friday from a peer at LexisNexis’ Martindale-Hubbell division notifying her that not only was she let go, so … Continue Reading

Martindale-Hubbell the next General Motors?

I’ve been asked that question twice in the last few days. Once on Twitter and then again in a call with a large law firm based in the Midwest. I’d hate to see a legacy legal directory like Martindale-Hubbell become a relic, but you have to wonder if the company’s business model of heavy charges … Continue Reading

Your law blog posts get higher profile at Wall Street Journal

With the redesign of the Wall Street Journal, law blog posts from lawyers around the country are getting higher profile. Practicing lawyers posting on their blog yesterday received equal billing this morning with stories from The New York Times and Chicago Tribune in the Wall Street Journal’s ‘Breaking Law Stories from Around the Web.’ Look … Continue Reading

Martindale-Hubbell: Should we all “just say no”?

That’s the question well respected lawyer, commentator, and blogger, Dan Hull asks about Martindale-Hubbell over at ‘What About Clients?’ Dan’s question follows a number of legal marketing professionals working with leading law firms asking the same question on law marketing listervs. …[I]n view of other and newer ways for law firms to have visibility and … Continue Reading

If you can’t beat’em, join them: Martindale-Hubbell uses LinkedIn technology and your networks for social networking at

I heard last week that LexisNexis Martindale-Hubbell, a traditional lawyer directory, had entered into an agreement with LinkedIn, the leading online professional networking site, whereby LinkedIn would provide Martindale a social networking function to the website. May well have been what Martindale would only show folks the last 6 months if you signed an … Continue Reading

Lawyers use of LinkedIn : It’s becoming an avalanche

What started as a snowball has become an avalanche. That’s lawyers using LinkedIn as their preferred directory and the evangelism of LinkedIn by marketing and PR professionals serving the legal profession. The latest comes from Oliver Picher, president of Visible Influence, speaking about LinkedIn and social networking to the Delaware Valley Law Firm Marketing Group. … Continue Reading

Lawyer directories : LinkedIn has looks of winner

Who would have thunk a professional social networking site could overtake a long standing lawyer directory like Martindale-Hubbell? But look at the growth in traffic (unique visitors per month) to LinkedIn,, Martindale’s consumer-small business lawyer directory,, and (total traffic, not just directory) over the last year. LinkedIn is blowing them all … Continue Reading

Is Martindale-Hubbell really relied on most often to find an attorney?

Martindale-Hubbell issued a press release last week claiming ‘Individuals, Companies Rely On Martindale-Hubbell Most Often to Find an Attorney.’ The basis of Martindale’s claim is the 2007 comScore Media Metrix monthly reports measuring traffic patterns at competing online attorney directories. Per the press release, ‘comScore reported more combined unique visitors to Martindale-Hubbell sites and … Continue Reading

Clinging to the past

Only ‘teenagers, bloggers, marketers, recruiters, evangelists, self-proclaimed evangelists and sales people (ahem, excuse me – business development professionals)’ use social networking sites. Not lawyers. And of those few lawyers who join, almost none are corporate counsel. That’s the word from John Lipsey, LexisNexis VP Corporate Counsel Services, at the Martindale-Hubbell blog. Strange position to take … Continue Reading

Martindale-Hubbell blog : Good tool in wrong hands?

I’ve held back on posting about the Martindale-Hubbell blog. I figured that despite the blog’s many shortcomings that others have blogged about, the company should be lauded for blogging. In addition, they just started blogging so I thought things would improve. Then yesterday, Jonathan Lin, Martindle-Hubbell’s Director of Product Management, links to a spam blog … Continue Reading

Will Google offer better search of lawyer directories than lawyer directory websites themselves?

If you watch Google closely, one of the recent changes you’ve see is that when Google displays organizations and directories on the search results pages, it’s allowing a search of the subject website without having to click to the website. Look at the below example for the Super Lawyers lawyer directory. Internet users would not … Continue Reading