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Category Archives: Facebook

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Facebook infamous mood testing a big to do about nothing?

My first reaction to word of the Facebook mood study was that it’s totally unethical and is going to set Facebook back a ways. I couldn’t figure out why Facebook couldn’t see it that way and wasn’t responding accordingly. But after realizing that advertisers and marketers test our moods in response to color, sounds, pictures,… Continue Reading

How Facebook works for professional networking by lawyers

Yesterday morning I was meeting with about 25 lawyers from a good Southern California law firm. The topic of discussion was how to use today’s tools to network through the Internet for business development. We covered a lot of ground in 90 minutes, but the topic which generated the most give and take was Facebook…. Continue Reading

Facebook still reigns among teens

Every time I mention the potential of Facebook, I hear that Facebook is on the decline, that younger people are no longer using Facebook. Not the case. Per Derek Thompson (@DKThomp), a senior editor at The Atlantic, aside from YouTube, Facebook and Instagram (owned by Facebook) are the most popular social networks in the country… Continue Reading

Professional engagement on Facebook far exceeds Twitter

Why am I starting to like Facebook so much? This afternoon I asked a question on Facebook about law firm’s vetting lawyers’ blog posts before publishing them. I received responses from 8 law firm and legal industry professionals in a thread of 21 total posts. That was over only two or three hours. I asked… Continue Reading

Facebook is not for auto-posting : It’s for engagement

I am beginning to use Facebook a fair amount to discuss things I’m passionate about. As with most people, I am passionate about personal things (my family at a Mariners’ game) and professional things (why legal executives ought to use social). I’m noticing lawyers and other legal professionals automatically posting items to Facebook with no… Continue Reading

Can you quit Facebook?

Yesterday a lawyer friend of mine – on Facebook and in real life – announced she was shutting down her Facebook account for good. Like others, she could not accept Facebook’s invasion on her privacy, data mining, and selecting which of her posts friends would see based on algorithms. Perhaps a little callous, but I… Continue Reading

Posting your blog posts to Facebook?

Can you share business insight and commentary on Facebook? Should you? I intend to find out. I have been Facebook friends with First Amendment and media lawyer, Bruce Johnson (@BEHJ), and law professor and Internet/IP lawyer, Eric Goldman (@ericgoldman) for years. Their legal insight and commentary draws a lot of engagement in likes and comments…. Continue Reading

Could Facebook be the future of news?

I remember a few years ago when I heard that 45% of Americans were getting news on Facebook. I thought it sheer insanity. Facebook was for idle chit chat and gossip, wasn’t it? No more. Facebook’s newsfeed is getting smarter and smarter writes Anthony Wing Kosner (@akosner), a tech contributor to Forbes. This end-of-Facebook talk… Continue Reading

Facebook is dead and buried? Really?

A study of young people using Facebook funded by the E.U. has found that Facebook is “not just on the slide, it is basically dead and buried.” This per Matthew Sparkes (@Sparkes) reporting for the Telegraph this morning. Professor Daniel Miller (@DannyAnth) of University College London, one of the researchers working on the project, writes… Continue Reading

Adding professional skills on Facebook ala LinkedIn

The Next Web’s Ken Yeung (@thekenyeung) reported over the weekend that Facebook is in the process of implementing a feature enabling users to add professional Skills, mirroring LinkedIn. From a Facebook spokesperson: We are currently testing a new option where you can add your professional skills to the work and education section of your timeline. To… Continue Reading

Lawyers ought not be friends with clients on Facebook?

California ethics lawyer, Megan Zavieh(@Zaviehlaw), writes at Lawyerist that for ethical reasons lawyers ought not be friends with clients on Facebook. The ethical reasons, per Zavieh: Facebook will make you look like you are having fun. When a client sees you having fun the client may file an ethics complaint when you’re delinquent in returning a call… Continue Reading

Facebook : Best personalized newspaper in the world?

In announcing Facebook’s re-design this week, Mark Zuckerberg said he wanted Facebook to be “the best personalized newspaper in the world.” “And,” as reported by the New York Times’ Somini Sengupta (@SominiSengupta), “like a newspaper editor, he wants the “front page” of Facebook to be more engaging — in particular on the smaller screens of… Continue Reading