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Facebook referral traffic plummets. Ought lawyers worry?

Facebook lawyersThough referral traffic from Facebook to third party sites may be plummeting, lawyers using Facebook may have little to worry about. As reported over the weekend by Lucia Moses of Digiday, referral traffic (desktop + mobile) to the top 30 Facebook publishers plunged 32 percent from January to October. The bigger the publisher, the heavier … Continue Reading

Do you share your law firm’s publications on Facebook?

Facebook for lawyersLaw firms produce an awful lot of content. Blogs, newsletters, mini-sites, alerts, you name it. Though some bloggers have built a healthy list of RSS subscribers, most law firm publications are distributed to users by Google search, email subscription and, in the case of larger law firms, distribution services. Law firms may be missing an … Continue Reading

Lawyers ignoring the power of social to connect with people

Social media to connectThe power of social media to connect people was on full display Thursday. Facebook brought us the Republican debate along with Fox. Facebook users’ questions were be played live by video and read by moderators. Facebook ran pages sharing live debate updates with comments from users. Americans is probably a better descriptor than “users.” We’re … Continue Reading

Why Facebook matters : 60% of millennials get news there

Millenials Facebook law firmsVeteran publishing and tech journalist, Mathew Ingram (@mathewi) reports  that 61% of millennials now get their political news from Facebook. Younger Internet users like to joke about how Facebook “is the new TV,” but in the case of political news consumption that appears to be literally true, according to a new study from the Pew Research Center for … Continue Reading

Can lawyers be people too?

lawyers people on FacebookFacebook can be a great professional and business development medium for lawyers. The problem is that lawyers don’t get social, they are not like other people on Facebook. Let me explain in the context of how I use Facebook. I use Facebook to meet and engage people as well as an excellent source of news … Continue Reading

Could Facebook become a model for legal citations?

Facebook for lawyersJohn Barker (@contentbarker), Vice President of Strategy & Competitive Intelligence for Wolters Kluwer, asked this week, “What Can Legal Citators Learn from Facebook?“ Barker’s point being that social networking and social media drives discussion and collaboration around all topics today. We benefit from crowd wisdom. Why couldn’t our legal profession learn from Facebook as to how we … Continue Reading

New York Times begins publishing directly on Facebook

New York TImes FacebookSignaling just how important Facebook is for publishers, including law firms, The New York Times will begin a partnership with Facebook this week where the Times will publish articles and content directly to the social network’s News Feed. The content will be consumed free of charge by users. Buzzfeed, NBC News and National Geographic will join Facebook, Gabriel … Continue Reading

Has Facebook become the face of the Internet for Americans?

Facebook for lawyersFacebook wants to be your portal to the Internet, and it increasingly is, per a story by The Atlantic’s Adrienne La France (@adriennelaf). La France assembled seven powerful statistics from multiple sources, including the Pew Research Center, Nieman Journalism Lab, and Facebook itself to drive home the point. Nearly half of the adults who use the Internet report getting … Continue Reading

Could Facebook supplant YouTube for law firm video?

Facebook video lawyersLaw firms using video for marketing and business development have traditionally turned to YouTube for storing and distribution. But with the recent explosion of video on Facebook, it’s possible some law firms may soon choose Facebook over YouYube. From The Next Web’s Owen Williams (@ow) this week: Facebook video, which is relatively young in comparison … Continue Reading

Facebook patents method to determine a lawyer’s expertise

Facebook lawyer ratingThough not directed specifically at lawyers, Facebook has been granted a patent which identifies experts and their degree of influence. Rather than a directory of lawyers and other professionals rated by numbers or personal andectotes, Facebook will deliver something more valuable to both experts and the consumers of professional services. Here’s a diagram that charts … Continue Reading

Facebook opening a whole new world of search for lawyers

Facebook lawyer ratingFacebook’s new keyword post search, mining one trillion of our posts, is akin to a whole new wing of the Internet, like websites by Google and knowledge by Wikipedia. This from TechCrunch’s Josh Constine (@joshconstine). With a search corpus that’s larger than Google’s you have to agree with him. Facebook represents a heck of a … Continue Reading

Facebook dumps Bing. Are we looking at the next Google?

Facebook searchAs reported over the weekend by Reuters’ Alexei Oreskovic (@lexnfx), Facebook has stopped including results from Microsoft’s Bing search engine on its social networking site. The move comes as Facebook introduces Monday a search tool allowing users to search across comments and other information posted by their friends on Facebook. As Oreskovic explains, Facebook search … Continue Reading