Lawyers and law firms are always asking about the ethical implications of social media and social networking. “These Internet business development tools sound interesting, but how can you guaranty me I won’t run afoul of ethics’ rules.” Despite lawyers’ fears, states are receiving few, if any, bar complaints arising out of lawyers use of the… Continue Reading
Category Archives: Legal Marketing
Subscribe to Legal Marketing RSS FeedGeneral counsel love law blogs
Mark Beese (@mbeese), a leadership and business development consultant for lawyers, shares five takeaways for lawyers from last week’s Legal Marketing Association Annual Conference. Number one is general counsel love blogs. Nearly half of all general counsel surveyed by Inside Counsel magazine reported they had visited a legal blog over the past week. In the… Continue Reading
State of the Am Law 200 Blogosphere : 2012 in review
In conjunction with the ABA TechShow and the Legal Marketing Association Annual Conference, LexBlog is releasing its State of the AmLaw 200 Blogosphere, 2012 in Review. Five years ago, when LexBlog published its first State of the Am Law 200 Blogosphere, the goal was simple: Shine a spotlight on the lawyers and law firms who… Continue Reading
Revenue and profits trending downward at Am Law 100 and 200 law firms
The American Lawyer is over a month into its annual tradition of releasing Am Law 100/200 law firm financial results through the publication’s AmLaw Daily email newsletter. Green Target, a strategic communications firm, has been compiling individual firm results as they are released to keep their clients and partners informed on industry reporting. John Corey (@jecorey),… Continue Reading
Counterpoint : J. Ric Gass on a lawyer’s use of sponsored link marketing
A few weeks ago I shared word of a Wisconsin decision affirming a trial court ruling that it was permissible for a lawyer to buy sponsored links in the name of a competing law firm on Google and other search engines. Though legal and ethical, I thought it a bit unseemly. Milwaukee Attorney, Ric Gass, who defended the… Continue Reading
What’s changed since you graduated from law school?
I graduated from law school thirty one years ago in 1982. Reading Daniel Pink’s latest book, “To Sell Is Human: The Surprising Truth About Moving Others,” I was struck by just how much has changed — and is going to continue to change. In 1982, there were 3.4 billion people in the world, and not… Continue Reading
Why do you see what you see in your Facebook News Feed
Nick Bilton (@nickbilton) of the New York Times wrote this last weekend that he’s seen engagement drop on the posts he shares on Facebook. Bilton wondered if advertisements and promoted posts were pushing other posts aside in a user’s News Feed. But as reported by Eliza Kern (@elizakern) of GigaOm, Facebook came back on Monday… Continue Reading
LMA Los Angeles Program this week : I will see you there
The Los Angeles Chapter of the Legal Marketing Association is holding a program this Wednesday entitled “Developing a Content Strategy to Boost Your Firm’s Visibility: The Intersection of Content and Technology.” I’ll be presenting with Adam Stock, CMO of Allen Matkins, and Los Angeles Attorney, Roger Goff. Zach Olsen, Executive Vice President of Infinite PR will be moderating…. Continue Reading
Has LinkedIn buried other legal directories?
The shares of LinkedIn rose 6.8 percent yesterday to a record $168.55. Bloomberg’s Ari Levy reports that Evercore’s Ken Sena raised his price estimate to $200 from $160 and believes LinkedIn could reach $280 within five years. LinkedIn has more than tripled since its initial public offering in May 2011, outperforming Internet companies like Facebook… Continue Reading
Lawyers buying another lawyer’s name in Google adwords?
A couple years ago Wisconsin law firm, Cannon & Dunphy, started buying adwords (“Habush or “Rottier) from Google, Yahoo, and Microsoft. Fellow Wisconsin law firm, Habush Habush & Rottier, responded by suing Cannon & Dunphy, on the grounds that Cannon’s purchase of “Habush” or “Rottier” in adwords was a violation of Wisconsin privacy law that… Continue Reading
Forget law firm websites : Future is time based streams
Irish academic, journalist, and author, John Naughton (@jjn1) wrote yesterday that we ought to forget about the website, the page and the visit. The dominant metaphor for the future of the internet is the time-based stream. Communication theorist Marshall McLuhan observed that “We look at the present through a rear-view mirror and we march backwards… Continue Reading
Older law firm clients find it easier to read on iPad than print
Looking for another reason to have your law firm’s content mobile-optimized or to purchase an iPad? A recent study by Germany’s Johannes Gutenberg University Germany found that though older adults (60 years old and over) expressed an “overwhelming” preference for reading on paper, they had an easier time reading on backlit tablets, such as the… Continue Reading
Facebook is proof your target audience is headed to mobile
Where are your clients, prospective clients, referral sources, and the influencers of those three headed on the Internet? From the desktop to smartphones and tablets — at least if Facebook use is any indication. Facebook’s huge mobile growth is what the Wall Street Journal’s Evelyn Rusli (@EvelynRusli), took away from Facebook’s earning’s call of last… Continue Reading
25 to 30% of search from mobile devices by years end
Nowhere have we seen as much in change in technology the last year as with mobile. People are leaving their desktops and laptops for smartphones and tablets. Jay Yarow (@jyarow), Senior Editor at The Business Insider, reports that search on desktops was down for the fourth straight month in December. Based on recent comScore stats,… Continue Reading
Who’s influencing who?
Bob Ambrogi (@bobambrogi) writes this morning that the nation’s two leading legal publishers (LexisNexis and Thomson Reuters) are holding competing blogger summits tomorrow, one in New York and the other in the Twin Cities. One even includes dinner off Park Avenue in New York City. Bloggers, journalists, and other influencers have been invited to the… Continue Reading