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Category Archives: Legal Marketing

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Attorney-client matching websites : Are they innovative?

With the influx of capital into the legal industry, we’re seeing a number of lawyer-client matching sites. The Wall Street Journal’s Jennifer Smith referencing Priori Legal, LegalReach, and UpCounsel reports on the potential of online matchmaking services that promise to connect clients with lawyers. Small-business owners used to find lawyers largely by word-of-mouth. But that’s… Continue Reading

Are we seeing the end of lawyer profiles on websites?

The day is going to soon come when law firms do away with lawyer profiles on their websites. This from White & Case CMO, Michael Hertz (@MichaelHertz), during our LMA panel discussion last week. The reason being, per Hertz, is that present traffic to the LinkedIn profiles of the firm’s lawyers is far exceeding the… Continue Reading

Why we lawyers blog

From software developer and blog pioneer Dave Winer (@davewiner) this morning on “Why Blog?” The mission of blogging is to empower all of us to go directly to each other with our expertise. So if you know something as well as anyone else, or you learn something or know something that should be shared, then… Continue Reading

Nostalgia isn’t what it used to be

That from legal management consultant, Tim Corcoran (@tcorcoran), in his piece today that law firms need to compete or perish in today’s competitive market. The most common lament I hear in my consulting work with law firms and law departments alike is that this inexorable shift from law as a profession to a business is troubling…. Continue Reading

Legal ethics : Are blogs governed by advertising rules?

Attorneys Richard Raysman and Peter Brown write in the New York Law Journal that online advertising, a $20 billion industry for just half of 2013, raises a number of ethical challenges for lawyers. Topping the list of online advertising was the blog, which Raysman and Brown believe could be the “most useful tool in one’s… Continue Reading

It’s a brand new year at LexBlog – exciting news

This year marks LexBlog’s ten-year anniversary and we’re looking to make it one for the history books. We listened to feedback from clients and worked hard in 2013 to make great things happen in 2014. This afternoon, Kevin McKeown, LexBlog’s President, sent an email to our clients, including the over 8,000 blog authors on our… Continue Reading

U.S. Court : Bloggers deserve freedom of the press protection

As reported by Dan Levine (@FedCourtJunkie), the 9th U.S. Circuit Court of Appeals in San Francisco ruled yesterday that a blogger is entitled to the same free speech protections as a traditional journalist. A bankruptcy trustee and Obsidian Finance Group sued a Crystal Cox for defamation over a 2011 blog post she wrote accusing them… Continue Reading

Are law firms buying bogus likes and followers from click farms?

It’s very possible. The AP’s Martha Mendoza (@mendozamartha) reports: Celebrities, businesses and even the U.S. State Department have bought bogus Facebook likes, Twitter followers or YouTube viewers from offshore “click farms,” where workers tap, tap, tap the thumbs up button, view videos or retweet comments to inflate social media numbers. And the money involved is… Continue Reading

Could law firms out-publish traditional legal publishers?

Jeff Bullas (@jeffbullas), a well respected social media strategist, believes that one of the top social media trends for 2014 is brands out-publishing traditional publishers. Social media has given us the power, platforms and world reaching networks to all become publishers. Innovative and creative brands and businesses are realizing that social media and content publishing… Continue Reading

Michigan Judges stop live blogging from their courtrooms

The Ann Arbor News’ Kyle Feldscher (@kylefeldscher) reports that for the second time in a month, a Washtenaw County, Michigan district court judge has shut down live blogging during a court hearing. On Friday, Judge Joseph Burke ordered ordered that multiple live blogs be stopped, including those of The Ann Arbor News and the Detroit… Continue Reading

Academic blogging in the law : An obvious fit

Lucy Williams (@Lucy_E_Williams), a PhD history candidate at the University of Liverpool, began a blog on her doctoral research last year. Her goal in blogging was to become a better researcher, a better writer, and a more thorough thinker. Even more importantly, Williams writes in today’s Guardian: …I hoped it would act as a space… Continue Reading

Does Martindale-Hubbell, as we knew it, still exist?

A few months ago LexisNexis and Internet Brands announced they would form a joint venture. LexisNexis would contribute its Martindale-Hubbell online marketing solutions and Lawyers.com (started and run by Martindale) businesses. Internet Brands would utilize its technology platform and online marketing expertise to manage the joint venture. The Martindale-Hubbell and lawyers.com “brands” live on, but… Continue Reading