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Category Archives: Legal Marketing

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Instagram for marketing and relationship building for lawyers

Almost 20% of adults use Instagram, a photo/video sharing social network owned by Facebook. Though I have an Instagram account and use it occasionally, I have not thought of Instagram for marketing and business development. I may need to rethink things after reading a piece by realtor, Emily Medvec (@emilymedvec) in the Santa Fe New… Continue Reading

Ghost law blogging is unethical : Nearing a consensus

Sorry lazy lawyers and marketing professionals selling ghostwritten blog posts. Lawyers and many other professionals are coming close to a consensus that ghost-blogging is unethical. The most recent discussion took place on Facebook and Twitter this week. Until now it was like talking religion or politics with the flak I received when expressing my belief… Continue Reading

Are we seeing the death of law firm homepages?

The Atlantic’s Derek Thompson (@DKThomp) reports that The New York Times lost 80 million homepage visitors—half the traffic to the nytimes.com page—in two years. This is the clearest illustration of the demise of homepages I’ve seen. …News used to be a destination, and you would go find it on your driveway and in your browser…. Continue Reading

Listening is the key to getting clients on a shoestring

The CEO of Hootsuite, Ryan Holmes (@invoker), shares that during the first few years of his company, they spent literally no money on marketing, PR, or advertising. Hootsuite couldn’t afford it so they bootstrapped. I can relate to no marketing, PR, or advertising. LexBlog’s out of the garage budget didn’t have a line item for… Continue Reading

Will we see the death of traditional media for law firm influence?

Politico’s media blogger, Dylan Byers (@dylanbyers), is predicting the death of the Sunday morning news shows that for decades have set the tone in American politics. The public affairs shows — “Meet the Press,” “Face the Nation” and “This Week” — used to set the agenda for the nation’s capital with their news-making interviews and… Continue Reading

Is the Internet now the most popular way to find a lawyer?

I’m not saying the Internet is not the leading way Americans find a lawyer today. I’m just wondering. I don’t believe a recent FindLaw Survey found that the Internet is the the most popular way to “find and research a lawyer” as FindLaw reported in a press release last week. The survey asked: Before hiring… Continue Reading

Attorney-client matching websites : Are they innovative?

With the influx of capital into the legal industry, we’re seeing a number of lawyer-client matching sites. The Wall Street Journal’s Jennifer Smith referencing Priori Legal, LegalReach, and UpCounsel reports on the potential of online matchmaking services that promise to connect clients with lawyers. Small-business owners used to find lawyers largely by word-of-mouth. But that’s… Continue Reading

Are we seeing the end of lawyer profiles on websites?

The day is going to soon come when law firms do away with lawyer profiles on their websites. This from White & Case CMO, Michael Hertz (@MichaelHertz), during our LMA panel discussion last week. The reason being, per Hertz, is that present traffic to the LinkedIn profiles of the firm’s lawyers is far exceeding the… Continue Reading

Why we lawyers blog

From software developer and blog pioneer Dave Winer (@davewiner) this morning on “Why Blog?” The mission of blogging is to empower all of us to go directly to each other with our expertise. So if you know something as well as anyone else, or you learn something or know something that should be shared, then… Continue Reading

Nostalgia isn’t what it used to be

That from legal management consultant, Tim Corcoran (@tcorcoran), in his piece today that law firms need to compete or perish in today’s competitive market. The most common lament I hear in my consulting work with law firms and law departments alike is that this inexorable shift from law as a profession to a business is troubling…. Continue Reading

Legal ethics : Are blogs governed by advertising rules?

Attorneys Richard Raysman and Peter Brown write in the New York Law Journal that online advertising, a $20 billion industry for just half of 2013, raises a number of ethical challenges for lawyers. Topping the list of online advertising was the blog, which Raysman and Brown believe could be the “most useful tool in one’s… Continue Reading

It’s a brand new year at LexBlog – exciting news

This year marks LexBlog’s ten-year anniversary and we’re looking to make it one for the history books. We listened to feedback from clients and worked hard in 2013 to make great things happen in 2014. This afternoon, Kevin McKeown, LexBlog’s President, sent an email to our clients, including the over 8,000 blog authors on our… Continue Reading

U.S. Court : Bloggers deserve freedom of the press protection

As reported by Dan Levine (@FedCourtJunkie), the 9th U.S. Circuit Court of Appeals in San Francisco ruled yesterday that a blogger is entitled to the same free speech protections as a traditional journalist. A bankruptcy trustee and Obsidian Finance Group sued a Crystal Cox for defamation over a 2011 blog post she wrote accusing them… Continue Reading