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Category Archives: Legal Marketing

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Blogs and other social media for professionals : Pittsburgh program led by Kevin McKeown

By Kevin O'Keefe on

The Professional Services Marketing Association (PSMA) in Pittsburgh is hosting a two hour program tomorrow morning (Wed, 5/22) entitled ‘Using Blogs and Other Social Media: Your Ticket to Gaining Presence, Enhancing Reputations & Realizing Business Development Opportunities. Kevin McKeown, President of LexBlog, will presenting and moderating a panel discussion billed by PSMA as follows: Are… Continue Reading

15 years : Bezos to Zuckerberg

By Kevin O'Keefe on

15 years ago this week (5/16/1997), a New York Times headline read: ‘Amazon.com Stock Sale Raises $54 Million.’ SEATTLE, May 14— Amazon.com Inc. sold shares today at $18 each in a $54 million public offering, according to Deutsche Morgan Grenfell, which is managing the sale. The Seattle-based Internet bookseller sold three million shares for more… Continue Reading

Kodachrome

By Kevin O'Keefe on

“When I think back on all the crap I learned in high school it’s a wonder I can think at all.” That’s the first line from Paul Simon’s song Kodachrome. Although 40 years since the summer of ’73 when Kodachrome peaked at number 2 on the Billboard 100, I’ve never been able to get that… Continue Reading

Legal Productivity Webinar Thursday : I’m speaking on how to develop business through the Internet

By Kevin O'Keefe on

The Legal Productivity Free Webinar Series continues this Thursday. I’ll be speaking on How to Develop Business Through the Internet. Attorneys have always gotten their best work by virtue of relationships and their word of mouth reputation. The Internet has not changed this. You’ll learn how many lawyers are saving time and money by using… Continue Reading

Is all use of social media subject to legal ethics rules?

By Kevin O'Keefe on

On the heels on Tom Watson’s article on the perils of social media for lawyers (blogged about yesterday) I was reminded of Attorney Josh King’s presentation last week on legal ethics and social media at Avvocating 2012. King, General Counsel for Avvo, explained to lawyers from around the country that social media was not as fraught with the… Continue Reading

Perils of social media for lawyers : Badgerland style

By Kevin O'Keefe on

The drumbeat on the perils of social media continues. This time from my home state of Wisconsin. Thomas Watson, Senior Vice President at Wisconsin Lawyers Mutual Insurance Company, writes in Wisconsin Lawyer Magazine “…[Social media's] use presents many dangers to lawyers trying to operate competent and ethical practices.” How? …you risk losing control of your message, creating unrealistic client… Continue Reading

Easiest customers to get are not the ones you want

By Kevin O'Keefe on

Marketing guru and author, Seth Godin, shares some wise counsel this morning. The easiest customers to get are almost never the best ones. If you’re considering word of mouth, stability and lifetime value, it’s almost always true that the easier it is to get someone’s attention, the less it’s worth. Whether a law firm attempting… Continue Reading

Context shopping for lawyers by consumers and large corporations : Day will come

By Kevin O'Keefe on

John Kennedy (@MrJohnFKennedy) of Ireland’s Silicon Republic shares an interview with Accenture’s Innovation CTO, Gavin Michael (@gavinmichael), about the rise in context-based shopping experiences because of the increasing penetration of social media and smartphone technology. Some of the thoughts Michael shares in the video interview get me thinking about how context based shopping will apply to the selecting of… Continue Reading

Bloggers as journalists are entitled to shield law protection

By Kevin O'Keefe on

The concept of bad facts making bad law struck again with United States District Court Judge Marco A. Hernandez’ December ruling against blogger, Crystal L. Cox. Sued for defamation by Kevin Padrick of the Obsidian Finance Group for blogging that he and his company had engaged in wholesale fraud in a bankruptcy case, Cox was hit with a $2.5 judgement…. Continue Reading

Twitter is six years old. When did you sign up?

By Kevin O'Keefe on

Twitter is exactly six years old today. The strange thing is Twitter hasn’t changed all that much with its simple 140 character text messages, the @ symbol to recognize users, and hashtags to group topics. Sure, Twitter has bought Summize so as to include a search feature, developed lists for grouping of people, and now… Continue Reading

LMA Annual : A conference you ought to attend

By Kevin O'Keefe on

The Legal Marketing Association (LMA) 2012 Annual Conference in Dallas has been a first class event offering exceptional value to legal marketing professionals, lawyers, and those companies serving the legal industry. In addition to educational sessions, the conference has presented excellent networking opportunities: Professional to professional Professional to principals of companies serving the industry Principals… Continue Reading

Law school rankings : Do they matter?

By Kevin O'Keefe on

Sam Glover posted at Lawyerist this morning, ‘US News Best Law Schools is Out—How Did Your School Do?’ Like SuperLawyers, the annual US News “best law schools” list is a source of smug satisfaction for some, and outrage for others. If your law school is in the top [arbitrary number], you probably smile to yourself… Continue Reading

I will be at LMA Annual in Dallas : Would welcome meeting you

By Kevin O'Keefe on

I’ll be in Dallas tomorrow afternoon through Friday evening. First to meet with a couple law firms on Tuesday afternoon and then to attend the Legal Marketing Association (LMA) Conference in Grapevine. I attend the LMA conference each year. It’s an excellent opportunity to meet LexBlog clients, many of whom also attend. There is no substitute… Continue Reading