Legal Marketing

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As ABA Blawg 100 shows, biglaw is finding the handle on quality blogging

9084897695_2837129497_bThere’s blogging, and then there’s blogging well. And really, an argument can be made that anything but the latter really isn’t blogging at all. After all, what is blogging—is it simply the act of producing content to an online publication that displays it all on one page in reverse-chronological order? Or, is there something more … Continue Reading

Law firms need to identify their online rainmakers

rainmaker lawyer social mediaThe majority of law firms treat all lawyers as equals when it comes to their ability to develop business through online networking. Networking online through blogging and the use of other social media, including LinkedIn, Twitter, and Facebook, is all about building relationships and word of mouth. The same as business development offline. Ideally, they’re … Continue Reading

Top 10 in Law Blogs: Lawyer Rankings, LEED v4, The Brow

60859026_f1d202b071_bWe interrupt Game 7 of the World Series with today’s Top 10. There are no baseball posts today, unfortunately, but Kevin Hartley does have a good one on the trademarks around Anthony “The Brow” Davis, the NBA’s next big thing. Total posts on the LexBlog Network today: 164. A Familiar Riff: Gibson’s Trade Dress Application … Continue Reading

The New Yorker magazine joins bloggers, now running on WordPress

The-new-yorker-logoMatt Mullenweg (@photomatt), co-founder of WordPress, reports that The New Yorker online is now running on WordPress. WordPress provides The New Yorker a more robust and user-friendly CMS (content management system), per Nicholas Thompson (@nxthompson), the magazine’s online editor. We’re looking at almost total upside there. Because the tools are no longer getting in the … Continue Reading

Legal Marketing Association Tech Conference : Wednesday and Thursday in San Francisco

SFO LEEGAL MARKeting techThe Legal Marketing Association Bay Area Chapter is holding its 15th annual Legal Marketing Technology Conference West in San Francisco this Wednesday and Thursday, October 15 and 16. Billed as the largest legal technology, educational and networking event of 2014, the one and half day-long event is focused on legal marketing technologies. This year they’re … Continue Reading

Have a legal need? Could Google have a lawyer waiting for you?

Google-Helpouts legal medicalHealthcare has become one of Google’s biggest side projects, reports Conor Dougherty (@conordougherty) in the New York Times. Rather than just supplying people with healthcare information on search, Google is now providing people a more reliable resource, a doctor. Google’s “Helpouts” product — a service where people can search for experts and talk to them … Continue Reading

Websites don’t generate business for law firms

law firm websitesThat’s the word from Lee Rosen (@leerosen), a North Carolina family law attorney and widely respected nationally in the areas of law firm management and marketing. Despite website vendors telling lawyers that their website will work like a money machine, your website only makes you findable, per Rosen. “It doesn’t cause anyone to go looking … Continue Reading

Teaching law students to blog : Interview of Law Professor Dr. Silvia Hodges Silverstein

law school student bloggingI had the good fortune to meet Silvia Hodges Silverstein via blogging and social media, first, and then in person earlier this year at ReInvent Law in New York City. Dr. Hodges Silverstein (@SilviaHodges) researches, publishes, teaches, and speaks on topics related to corporate procurement of legal services, as well as law firm management and … Continue Reading

Every law student is on law review

law review blog social mediaLaw students writing on blogs and other social media are contributing valuable legal writing. “Turn on your computer, write a blog post – and you’re an author,” says Andrea Lunsford, Stanford University’s Louise Hewlett Nixon Professor, Emerita. The co-author of the digital-age writing guide Everyone’s an Author, told Angela Beccerra Viderergar (@abecegar) of the Stanford … Continue Reading

Martindale, a Nolo Company

Screen Shot 2014-08-08 at 4.36.50 PMMartindale-Hubbell is now a Nolo [Press] company, or so it appears. Internet Brands acquired Nolo Press and Martindale-Hubbell and is now branding Martindale-Hubbell as Martindale, a Nolo Company. The companies appear to be combined per the below description, though Nolo, a primarily self help law site is still up. Martindale Nolo offers a full suite … Continue Reading

Law firms should empower lawyers to market themselves and build personal brands

resslerlogo1Lawyers harnessing the power of social media to build their personal brands often butt heads with law firm leaders and marketing professionals looking to grow the firm’s brand. Many law firms would rather hold on to tradition and routine so as not to ruffle feathers than to empower and support young rainmakers looking to use … Continue Reading

Ghost law blogging is unethical : Nearing a consensus

Ghostwritting Ghost written law blogsSorry lazy lawyers and marketing professionals selling ghostwritten blog posts. Lawyers and many other professionals are coming close to a consensus that ghost-blogging is unethical. The most recent discussion took place on Facebook and Twitter this week. Until now it was like talking religion or politics with the flak I received when expressing my belief … Continue Reading

Will we see the death of traditional media for law firm influence?

Media institutions law firmsPolitico’s media blogger, Dylan Byers (@dylanbyers), is predicting the death of the Sunday morning news shows that for decades have set the tone in American politics. The public affairs shows — “Meet the Press,” “Face the Nation” and “This Week” — used to set the agenda for the nation’s capital with their news-making interviews and … Continue Reading

Attorney-client matching websites : Are they innovative?

legal matching sitesWith the influx of capital into the legal industry, we’re seeing a number of lawyer-client matching sites. The Wall Street Journal’s Jennifer Smith referencing Priori Legal, LegalReach, and UpCounsel reports on the potential of online matchmaking services that promise to connect clients with lawyers. Small-business owners used to find lawyers largely by word-of-mouth. But that’s … Continue Reading
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