The Legal Marketing Association (LMA) Annual Conference is in Austin from next Monday, the 11th, through next Wednesday, the 13th.

LMA Annual is one of the those conferences that brings the best of both worlds. High quality programming combined with the opportunity to spend some time with clients and friends (they tend to be one in the same). Plus we’re sitting in downtown Austin, one of the finer cities in the country.

It takes time to listen and make improvements based on past attendees input. The LMA Annual committee has done a nice job on this front.

  • New crop of speakers with 55% of the speakers not having spoken at LMA Annual in the last five years.
  • 50% more breakout sessions covering business development, business of law, marketing management and leadership, client services, communications and technology.
  • A full day of 7 “pre-conference tracks,” including competetive blind spots and masters in digital.
  • Austin’s a hotbed of innovation and technology. LMA is bringing over some local leaders to present.
  • Change of pace sessions to bring more interaction in to some of the programming.

I counted no less than 5 social events, including a block party on Tuesday night. LexBlog is holding one of its informal “Beer for Bloggers (and others)” on Tuesday at 5:30 for Austin legal professionals and those attending the conference. Metropolitan Corporate Counsel has been kind enough to co-sponsor.

I get in on Sunday evening, present on effective blogging on Monday afternoon and will be around until Wednesday evening. I’d welcome getting together. Look me up by email (kevin@lexblog.com) or cell (206 321 3627).

For lawyers who do not attend, you should be supporting the heck out of your marketing, business development and communications professionals by getting them to LMA Annual. The education is outstanding, networking opportunities abound (networks create deeper and broader knowledge bases) and your professionals come back enthused.

Lawyers traveling to CLE’s and shows are nuts not to be supporting other professionals in your firm. You need business development and marketing support of the best kind.

Hope to see you there.

Image courtesy of Flickr by Shawnee Kilgore

If you’re looking ahead to 2016, LexBlog’s next members-only webinar is just for you!

About “2016 Predictions” Webinar

The end of the year offers all driven legal blog publishers the opportunity to reflect and plan in order to achieve greatness in 2016.

December 16, let us (Audrea Fink and Kristina Corbitt) help you discover early adopter opportunities. We’ll share our predictions for what will trend – our thoughts on which blogging and other social media aspects will be “in.” From technology to editorial choices, these predictions will prepare you for the months ahead.

We recommend this webinar for all authors, editors, and blog managers.

DATE: Wednesday, December 16, 2015
TIME: 10:00 a.m. – 10:30 a.m. PST

Registration is limited to LexBlog members (subscribers) only.

If you are a LexBlog member, register here.

Next week, we’re treating members to another exclusive webinar. As 2015 nears a close, we tackle the “best of” – blogs that topped our list as well as the tactics you should try!

About “Best Law Blog Publications of 2015” Webinar

In this 30-minute webinar, Colin O’Keefe, Zosha Millman, and I recognize the top publications from 2015 and share exactly what tactics these publications utilized so you can adjust your own blogging approach for 2016.

We recommend this webinar for all strategic blog managers and editors.

DATE: Wednesday, November 18, 2015
TIME: 10:00 a.m. – 10:30 a.m. PST

Registration is limited to LexBlog members (subscribers) only.

If you are a LexBlog member, register here.

On Wednesday (11/4), Kevin and I are offering a free webinar on How to Bring in Work as a Blogging Lawyer.

We’ll discuss specific successful blogging lawyers and the tactics they each use that results in a large return on their blogging investments.

I hope you can make the event – register here. Additional details below.

About the Event

Fifteen years ago, the idea of a law blog (back then, “weblog”) generating work for a lawyer would have certainly garnered skepticism.

But today at LexBlog, we regularly hear directly from successful blogging lawyers – from firms of all sizes – who attribute a significant portion of their new and repeat business from their blogs.

Join us November 4 when Kevin (LexBlog CEO & Founder) and I (Director of Business Development) will present specific examples of attorneys who have made money by blogging and outline exactly what tactics they employed to do so.

We recommend this webinar for individual lawyers (from all firm sizes), legal marketers, and legal business development professionals.

DATE: Wednesday, November 4, 2015
TIME: 9:00 a.m. – 10:00 a.m. PST (Not in PST? Convert this to your time zone here.)

Register here.

 

Image cropped. Original by Flickr Creative Commons user Alan Levine.

If you’re a member of the LexBlog network, you’re invited to join us for this month’s law “blogging done right” webinar on what makes the “perfect” blog post.

About “The Anatomy of a Perfect Blog Post” Webinar

In this 30-minute webinar, join Audrea Fink, Christopher Rachal, and I as we break down the “perfect” blog post from head to toe. We’ll cover what you should include in most posts and how to make each element “perfect.”

We recommend this webinar for legal blog authors and editors.

DATE: Wednesday, October 28, 2015
TIME: 10:00 a.m. – 10:30 a.m. PDT

Registration is limited to LexBlog members (subscribers) only.

If you are a LexBlog member, register here.

If not, mark your calendar for our next free webinar scheduled for Wednesday, November 4.

Earlier today, we were live on our Top 10 Online Technology Mistakes webinar.

In case you missed it, Joshua Lynch (our Director of Product Management) went into detail around just how risky some law firms are when it comes to their use of blog and website technology.

Josh’s insights clarified things to absolutely avoid in order to be in full legal compliance with your online presence. Other tips focused on elements of a bad user (potential client) experience and how this can kill any chance of earning new business.

The full webinar recording, recap summary, and associated slides are below. We hope you take a look (pro tip: click the arrows within each embed to expand to full screen).

I also pulled together some of the cool stats and quotes Josh shared:

  • Just 10% of Am Law 200 firm websites currently use SSL and only 1% of Am Law 200 blogs use SSL (Am Law Report Webinar 2015)
  • 47 percent of people use passwords that are at least five years old! (TeleSign)
  • WordPress power 59% of all websites on the internet (Dashburst)
  • 83% of hacked WordPress installs were not running the latest security release (WPBeginner)
  • 33% of Am Law 200 blogs have no mobile approach at all (Am Law Blog Benchmark Report 2015)
  • The average person in the U.S. looks at their phone 150 times a day (KPCB)
  • 52% of users say a bad mobile experience makes them less likely to engage with a company (Google)

Putting blogs under the firm website risks stifling the personality of the website and of the lawyers who are blogging. […] Developing a blog’s readership is difficult at the best of times and will be more difficult within the confines of a firm website.
Steve Matthews, President of Stem Legal

  • The U.S. CAN-SPAM Act requires all email notifications for blogs (or other commercial email) contain a physical postal address (FTC CAN-SPAM Act)
  • A mishandled site or blog migration can devastate a well-established site’s traffic by 65% (Half Dome Partners)

On Security:

  1. Make sure to secure your blogs for not only your users and authors, but readers as well using SSL encryption.
  2. Avoid “pluginitis” on your site as they are often a point of vulnerability to hackers.
  3. Remember to update not only your platform, but plug-ins if they are installed.LexBlog works off a revolving update schedule so when WordPress updates, we ensure our blogs are updated quickly after as well.

On Infrastructure:

  1. There is a big difference between hosting and managed hosting – make sure your provider includes support, security, stability, speed, as well as scale for your sites.
  2. Also how does your software enable or dis-enable the purpose of your blog or website? Make sure the two align for ease of use.
  3. We’ve all seen a blog within a website, but to truly have a stand alone publication which builds credibility and is easily shareable, having a blog outside of a website is key.
  4. Along with that, make sure to have well branded subscriber email notifications which follow the CAN-SPAM act as well.

On Tactics:

  1. For SEO, focus on writing great content that your target audience wants to read as well as citing and linking to influencers vs. obsessing over analytics, keywords and ranking.
  2. Be careful with migrating your sites to avoid downtime, broken URLs, error pages, and search engine penalties.
  3. Lastly, spend time on your title tags! Make sure your provider provides custom title tags with a solid structure to comply with search engines. Our Account Managers here at LexBlog spend lots of time developing custom title tags for each blog that launches with us.


Webinar Image Credits:

 

Blog post header image cropped. Original by Flickr Creative Commons User drestwn.

Revisiting Legal Blogging Basics: A Best Practices Refresher

Thinking back to when you first started your blog, what do you remember most? Was it the feeling you got after completing your first draft post? The delight you felt seeing a design you loved? Something else?

Chances are you remember a few things from your early blogging days. We want to make sure you remember the important best practice tactics, too.

Join us for our next 30-minute member webinar and we’ll refresh your memory with the best practices that give a strong foundation to any legal blog. Whether you’ve been blogging for five days or five years, these tips will help you structure your content in a way that stands out in an increasingly crowded online publishing space.

We recommend this webinar for legal blog authors.

DATE: Wednesday, September 23, 2015
TIME: 10:00 a.m. – 10:30 a.m. PDT (Not in PDT? Convert this to your zone here.)

Registration is limited to LexBlog members only.

If you are a LexBlog member, register here.

If not, our next free webinar, Top 10 Online Technology Mistakes Law Firms Make Today, is scheduled for September 16.

Registration is now open for LexBlog’s upcoming free webinar on law firm online technology. Join us to learn what you must do (or not do) to be perceived as a credible, with-the-times firm with minimal cyber risk.

About the Event

If you’ve ever worked with a law firm partner who responded to your email with a handwritten note circulated via intra-office mail, you know law firms can be some of the last to fully understand and adopt technology best practices.

At LexBlog, we want you to steer clear of common pitfalls as you utilize online technology.

Join us as we clarify everything from the basics such as risky website user passwords to more complex choices like software-use fit.

We’ll do our best to provide these insights in laymen’s terms and help you understand what issues you need to prioritize so your clients and potential clients recognize you as having your technology act together.

We recommend this webinar for any legal professional involved in making decisions and policies around use of online technology including (but not limited to):

  • Marketing technology professionals
  • Chief technology officers
  • Chief information officers
  • Chief knowledge officers
  • Directors of communication
  • Attorneys involved in the law firm technology policies

DATE: Wednesday, September 16, 2015
TIME: 9:00 a.m. – 10:00 a.m. PDT (Not in PDT? Convert this to your zone here.)

Register here.

5 Ways to Repurpose Content for New Blog Posts

We’ve all had those days. Time is crunched and writing a new blog post is the last thing on your mind.

If this has ever happened to you, join us for our next 30-minute member webinar. I will walk through five ways to repurpose other content for your blog to save you time and stress.

These five approaches are great to have in your legal blog publishing tool box.

We recommend this webinar for legal blog authors, editors and anyone overseeing blog editorial calendars.

DATE: Wednesday, August 26, 2015
TIME: 10:00 a.m. – 10:30 a.m. PDT (Not in PDT? Convert this to your zone here.)

Registration is limited to LexBlog members only.

If you are a LexBlog member, register here.

If not, our next free webinar is scheduled for September 16.

Earlier today, our team was live on our Am Law 200 Blog Benchmark Report webinar.

Overall, it went great. Working with premier firms like the ones listed here is what we do most of every single day, and it was enjoyable to add our own commentary—drawing on hours upon hours working with these lawyers and law firms—to the quantitive findings of the report.

Beyond walking through the findings of the report, we had the opportunity to answer some great questions. For those who missed the webinar, the full recording and associated slides are available below.

If you have your own questions, or would even like us to walk you through the findings in a private presentation—with it catered more to your firm—let us know, we’d be happy to help.

And of course, if you’ve yet to download our 2015 Am Law 200 Blog Benchmark Report, be sure to do that to have the complete set of information.

 

 

 

Image cropped. Original by Flickr Creative Commons user Holmes Palacios.