Even Apple begins blogging

It may have taken over ten years, but Apple has started blogging. This per NBC Bay Area’s Barbara Hernandez (@bhern) reporting on the launch of its Tumblr blog.

Amid the pictures of Nicki Minaj and “The Lego Movie,” are GIFs of Jack White, Stephen Colbert and green scene from “Guardians of the Galaxy” on its front page in matchbook-sized images tiled across the screen in vibrant color. It does look more iTunes than a typical Tumblr page, as 9to5Mac suggests, and is gauged for a consumer audience with links to videos, posts and images — all with social sharing.

Apple has been conspicuous in its absence from blogging and social media. This year, perhaps with its new digitial media director, Musa Tariq (@musatariq), coming over from Nike where he led social media, things are changing.

Apple has an instagram account, Tim Cook, its CEO, has started tweeting, and the company liveblogged its iPhone 6 launch event.

Nothing earthshattering, but it appears Apple is recognizing the value of connecting with key influencers, bloggers and heavy social media users, in a real and authentic fashion.

Self orchestrated media events, press releases, and huge advertising campaigns will likely craft Apple’s brand for the forseeable future. Apple is joining the majority of companies though in their use of blogs and social media for marketing.

The take away for law firms? Expect even the laggards to add blogging and social media to their business dvelopment efforts.

Image courtesy of Flickr by Steven Kreuser