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Radio Nowhere : Is anyone listening to my blogging?

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February 11, 2014

“Radio Nowhere” is a track on Bruce Springsteen’s Magic album.

Listening to the song and lyrics written by Springsteen, I can’t help but feel for a blogger putting in the effort, but wondering if anyone out there is listening.

I was trying to find my way home,
But all I heard was a drone.
Bouncin’ off a satellite
Crushing the last long American night.

This is radio nowhere.
Is there anybody alive out there?
This is radio nowhere.
Is there anybody alive out there?

I was sitting around a dead dial
Just another lost number in a file.
Dancing down a dark hole
Just searching for a world with some soul.

I’m often comparing blogging to having your own talk radio show. As you start blogging you have to talk to at least one person, even if the one person is you.

But as you move along you’re looking for someone beyond just you to listen to your blogging. You need to know you’re reaching someone else out there.

This is radio nowhere.
Is there anybody alive out there?
This is radio nowhere.
Is there anybody alive out there?
Is there anybody alive out there?

You’re looking for some feedback. You’re looking for some acknowledgment that the insight and commentary is of value to your audience.

You’re looking for some blogging love. You’re looking for your blog to take off – at least within your niche audience.

You’re looking for some comments. You’re looking for your blog posts to be shared on social media. You’re looking for your posts to be cited on other blogs.

You’re looking to contacted by mainstream media. You’re looking for speaking engagements.

I just want to hear some rhythm.
I just want to hear some rhythm
I just want to hear some rhythm.
I just want to hear some rhythm.

I want a thousand guitars.
I want pounding drums.
I want a million different voices speaking in tongues.

You’re looking to engage your target audience of clients, prospective clients, and their influencers. But is my style, my tone, my intellect, my experience, and my passion connecting with these folks?

I was driving thru the misty rain
Just a’ searchin for a missed freight train.
Bopping thru the wild blue
Trying to make a connection with you.

This is radio nowhere.
Is there anybody alive out there?
This is radio nowhere.
Is there anybody alive out there?
Is there anybody alive out there?

As a year or two goes by (if you’ve been blogging effectively), you’re looking to having established trust with your audience, you want your network to have grown, you want to have built relationships, you want to be known as a ‘go to’ lawyer in your niche, and you want quality business from the reputation and relationships you’ve built.

You want to really hear it. You want to really feel it.

I just want to hear some rhythm (your rhythm.)
I just want to hear some rhythm (your rhythm.)
I just want to hear your rhythm.
I just want to hear your your rythm.
I just want to hear your rhythm.
I just want to feel your rhythm.
I just want to feel your rhythm
I just want to feel your rhythm

Take a listen to Radio Nowhere by Bruce Springsteen. See if you don’t feel the loneliness of a blogger looking to hear a little rhythm.

Image courtesy of Flickr by Juan Ramon Rodriguez

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