Not only are more than half of small businesses blogging, but a staggering 43 percent are spending more than six hours every week blogging. This per a survey conducted by marketing software company, VerticalResponse. In addition to blogging, 66 percent of small businesses are spending more time on social media this year than last. Just how much time are small businesses spending on social media and blogging?
- 43% spend 6 or more hours per week
- 25% spend 6-10 hours per week
- 18% spend 11 hours or more a week
Not all business owners delegate when it comes to social media. 37% of CEO’s and owners themselves are spending at least 6 to 10 hours a week partaking in social media. Though a third of business owners wish social media would take less time, they recognize the need for their business, and themselves personally, to use social media. Per John Koetsier (@johnkoetsier), writing on this survey,
Those are massive numbers — I’ve spent some time in the local search industry working with small business owners, and many were not willing to look at Facebook and Twitter for even 15 minutes as little as two years ago.
Although many small businesses surveyed would like to spend less time on social media, the number of small businesses that have increased their social media budget is four times greater than the number that have decreased their budget. At the same time only two times the number of small business have increased their overall marketing budgets. Small businesses are starting to focus their marketing efforts on what’s most effective. What’s it mean for law firms? First, iIf you want to connect and engage with clients, prospective clients, and your business community, you need to start blogging and using other social media. Failure to do so could make you irrelevant in the mind of business owners using social media. Second, take a page out of the playbook of American entrepreneurs and business owners. They’re gravitating to cost effective marketing and business development – blogging and social media. Third, blogging and social media is still in its infancy for law firms. You can get a leg up on your competition. If you start blogging and using other social media now, you become more relevant in the eyes of business owners using social media. You’ll also gain a reputation as an innovative firm. Below is an infographic with detailed findings from the survey.