Header graphic for print
Real Lawyers Have Blogs On the topic of the law, firm marketing, social media, & baseball

Flipboard hits 20 million users – one new signup a second

As reported by Jodie O’Dell (@jolieodell) of Venture Beat and Inside Flipboard, the official blog of Flipboard, the social magazine app, Flipboard, very popular among the legal profession, has hit 20 million users and is gaining new users at a rate of one new signup per minute.

From Flipboard:

This summer, we celebrated our second birthday. Just the last year alone makes our bones hurt: we launched iPhone and smartphone editions; debuted features like Cover Stories, audio and shopping; added seven new social networks; forged partnerships with publishers like The New York Times, and localized into eight languages.

I’d call Flipboard’s growth phenomenal, and have heard nothing but a ‘big thumbs up’ from lawyers who have started using Flipboard as their social magazine for RSS feeds and feeds from their social networks.

O’Dell offers some reservations, which I believe are slight in nature and that will be solved.

The app’s gorgeous aesthetic showed up in scores of imitative competitor applications, making new-school social browsers a suddenly crowded market.

And while some publishers were getting onboard, others, including Wired and the New Yorker, were pulling back from the app and making their Flipboard content less potent.

While we were happy to see Flipboard finally come to Android, we were disappointed that the app didn’t offer Android tablet support, with Flipboard exec Marci McCue telling journos that as far as this startup was concerned, “right now, the [tablet] market is the iPad.”

Flipboard offers this infographic to illuminates highlights and curious facts from their first 24 months in existence.