Technorati’s State of the Blogosphere 2010, which included a survey of business people who blog for business development, found that blogging benefits businesses significantly.
The survey found four measurable ways which blogging helped business development.
- Visibility. I have much greater industry visibility in my industry. (64%)
- Client acquisition. Prospective clients have read my blog and purchased products or services. (58%)
- Thought leadership. My blog has helped my company be regarded as a thought leader within our industry. (54%)
- Speaking engagements. I have been asked to speak at industry conferences because of my blog. (32%)
Only 14% of business bloggers said that their blog has not had any impact on their business.
For lawyers on the fence about whether to blog, this ought to push you over. For lawyers and other professionals making the case that their firm ought to begin blogging, here’s your ammunition.
Visibility. Client acquisition. Thought leadership. Speaking engagements. Hallmarks of traditional client development in the legal profession.
Technorati’s survey was conducted by Penn Schoen Berland from September 21-October 8, 2010 and included 7,205 bloggers around the world.