And your law firm's managing partner or CMO says no one in our target audience reads blogs?
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Google Trends, a service that lets you compare the world’s relative interest in particular topics, suggests that blogs’ popularity have surpassed that of newspapers or magazines, at least on Google.
Source for post: Digital Inspiration
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Some potential.
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Put in your address and this website will tell you all the felons in the neighborhood.
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Will deliver the commencement speech Concordia University in Wisconsin this Saturday. How cool is my home state to know that one hitting 715 home runs is more befitting of law degree than lots of folks in our profession?
Trial blogs are a great way to get a non-legal perspective on a trial from start to finish. For Chicago-area litigators and litigants, the Chicago papers have begun actively live-blogging local trials which should provide a wealth of this kind of information.
From LexBlog client LaBovick Law Firm's Whistleblower Law Blog.
I think this also a good indicator as to where any advertising should be spent. I've long found advertising in the newspapers (for real estate) is a waste of money. As less and less people come to the same conclusion, they simply charge more and more to make the same amount of money, but with much lower ROI.
Thats great! You can even compare the word website to the word blog on Google trends and see what happens. Google loves blogs.