Law professor to blog for New York Times : Opportunities await law bloggers
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Wayne State University Law School Professor Steven Davidoff is going to be blogging full time with the New York Times.
He's hooking up with the New York Times DealBook as the Deal Professor. Steven says not to worry.
...[I]t will be the same blog covering the same topics with the same length of posts and legal analysis, just with the expanded resources of those great N.Y. Times deal reporters, including Andrew Ross Sorkin and Michael de la Merced.
Expect more lawyers to become bloggers for major publications and news websites. Lawyers are killer reporters and commentators on niche legal subjects. And who's got more domain expertise?
Plus, with declining circulation of hard copy newspapers and increasing online readership, newspaper revenues are in decline. Though online revenues are on the rise, they can't match the loss of hard copy advertising and subscription revenues. As a result, newspapers and media centers are on the look out for syndicated content from good bloggers.
Golden opportunity for you law bloggers. Whether it be with national mass media, national trade media, or local/regional newspapers.
And you don't have to wait for the publications to contact you. Get to know the reporters and editors at publications for which you would like to blog. How? Comment on their stories and blog posts. Right on their news sites and and in your own blog. Send them an email from time to time. Connect with them on LinkedIn.
If you don't get asked to blog for the publication, ask them. Propose that they add a blog and that you write it.
Others following this news
- Merger blogger merges with the NYT from Larry Ribstein
- Law Professors, Blogging and The New York Times -- and Delaware Corporate Law from Franicis Pileggi
- Kudos to the NY Times' "Deal Professor" from Paul Caron
- CNET-Jana: The Legal Road Ahead from Joseph Weisenthal of paidContent.org
- Weblogs and Networking: M & A Law Prof Moves to NYTimes from Bill Gratsch
- The Deal Professor from Matt Bodie
- Law Prof Blogger Moves to the New York Times from Carolyn Elefant
- Law Professor Blogger Gets A Gig As A New York Times Blogger from Mitchell Rubinstein
- Steven Davidoff: From Law Professor Blogs Network to New York Times from Joe Hodnicki
RE: Expect more lawyers to become bloggers for major publications and news websites. Lawyers are killer reporters and commentators on niche legal subjects.
Certainly, appearing in a widely read publication can do much to help a lawyer develop his reputation and attract new clients. Then again, it can do quite a bit of damage if the lawyer isn't a skilled writer (and lawyers many certainly are not).
Consider the following intro to an article written by a killer reporter and commentator:
"As you may have already heard or read, a Durable Power of Attorney (DPA) is a very important and beneficial document to have available, not only as you age, but at other times as well."
That sort of writing is sure to drive potential clients away, rather than draw them near. In any event, it's good for a laugh.