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Blogs among 10 hottest trends in law firm marketing

Law firm marketing expert Larry Bodine is doing a presentation for various chapters of the Legal Marketing Association this summer highlighting the 10 hottest trends in marketing.

Saw his presentation in Seattle a couple weeks ago. And Larry was nice enough to buy dinner at Etta’s.

Anyhow, Larry calls blogs among the hottest trends in marketing:

Blogs, of course. There are about 2,000 law-related blogs and it’s still a wide-open field. Run a search on your state on www.Blawgsearch.com and find out who else has a blog online in your area. Blogs bring in new business and turn associates into partners.

I’ll let you read the full post at Larry’s blog to see the other 9. Will tell you that Larry takes a strong swing at legal directories like at Martindale-Hubbell, saying that the only directory that matters is Google.

Larry says a number of the AmLaw 100 have already bailed out of Martindale-Hubbell. While on the other hand Google is now the ‘the first choice for business execs researching a purchase for their company — including legal services.’

As way of full disclosure, Larry is on a LexBlog blog.

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