Click fraud over 20% on lawyers sponsored links
Lawyers buy as many, if not more, sponsored links on Google and Yahoo as any other group. The sponsored links appear when someone does a relevant search, i.e., Yakima injury lawyer, and the lawyer pays the search engine for each click on their link. Good deal, except over 20% of the clicks are from 'clickers,' human or automated computer program, who have no actual interest in the lawyer's services
This from Search Engine Watch:
According to the latest Click Fraud Index report from Click Forensics, the overall industry average pay-per-click fraud rate rose to 15.8 percent for the second quarter of 2007. This is an increase from 14.1 percent for the same quarter in 2006 and 14.8 percent for Q1 2007.On content networks, such as Google AdSense and the Yahoo Publisher Network, the click fraud rate was 25.6 percent. That's up from 21.9 percent for Q1 2007.
Though Google claims the numbers are lower, a good portion of what you pay as a lawyer for sponsored links goes for click fraud.
Just another reason to use the Internet for word of mouth networking and organic search engine results.
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