Corporate blogging case studies
May 12, 2007
Hobbit Hob, a New Delhi based PR professional and publisher of the IndiaPRBlog, pulled together his own brief corporate blogging case study.
In his own study Hob details the following corporate blog successes:
- Scoble
- Microsoft’s Channel 9
- IBM DeveloperWorks
- General Motors’ Fastlane blog
- Southwest Airlines corporate blog
- Macromedia’s blogs
- Sun Microsystems, including CEO Jonathan Schwartz blog
Other great corporate blogging case studies and lists cited by Hob:
- Northeastern University and Backbone media – Blogging Success Study: Interviews of 20 corporate bloggers.
- Fortune 500 Business Blogging Wiki: Directory of Fortune 500 companies that have business blogs.
- The New PR Wiki – Corporate blogs list.
Technorati Tags: blog research, corporate blogging, corporate blogs