ROI on blogs : Resources to measure

In addition to Charlene Li’s own framework for measuring the ROI on blogs, she shares some other resources for calculating the ROI of blogs.

• Constantin Basturea’s del.icio.us page for the ‘ROI’ tag.
• Perspective on the ROI of Media Relations Publicity Efforts by Fraser Likely, David Rockland, Mark Weiner.
• Market Metrics: Measuring The Impact Of Blogs And Mainstream Media To A Brand, a podcast interview with Deborah Eastman from Biz360 on PodTech’s Marketing Voices.
• The ROI of blogging and whether Jonathan Schwartz’s blog pays for itself from Jason Stamper’s Computer Business Review Online.

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