Rick Bruner, President of Executive Summary Consulting, speaking
at a WebPro World session was asked what are some reasons to have a blog? Bruner said, “Blog stands for Better Listings On Google” because Google favors regularly updated content. Bruner also had some excellent comments on four types of successful blogs.
Monthly Archives: February 2004
Google most important for lawyer
The Search Engine Journal reports Google is by far and away the top serach engine for a lawyer marketing on the Internet. Read on to get the break down on seaches by search engine.
Yahoo drops Google > impact on lawyer Internet marketing
Those following the Internet marketing news over the last few weeks heard about Yahoo's impending move from the Google search engine. It was presumed by most that Yahoo would begin to use Inktomi's search engine. A few days ago Yahoo did make the switch. Yahoo is saying that the search engine is their own but from what I have been reading the search engine is a hybrid of the Inktomi search engine.
Read on to see what this means to a lawyer marketing on the Internet.
RSS – What is it?
About time I explained for lawyers what RSS is and its significance when it comes to a blog. One of the best explanations I have seen was posted recently by ABCNEWS.com Read on to learn the basics and how RSS impacts you as a lawyer marketing on the Internet.
Yellow pages pay per click targets lawyers
On March the 1st SuperPages, Verizon's Internet Yellow Pages website, will launch a redesigned website which includes pay per click advertising that will of course target the lawyer. Better yet they will have lawyers bid against each other to see who is willing to be the greater fool. Funny though that their offline sales force does not like the idea that lawyers can opt out when things do not turn out as planned – the yellow page sales force, who I hold in the highest regard, want to hold lawyers to the annual contract so they can grab their higher commission. Read more to see what's coming and what you are going to be hearing from the yellow page folks.
RSS and Blogs > Lawyers should heed buzz
In another report coming from DEMO 2004, a leading tech show & conference, tech industry leaders are raving about the business application of a blog and the syndication of content via RSS that flows from a blog. Lawyers are skeptics by nature and could say, based on the dotcom bust, that blogs are just another fad. But the fact is that in 1996 when the technology community was a buzz about the use of Web sites for marketing many a good lawyer did not know what the heck a Web site was and certainly saw no need to have one. Six years later 96% of law firms had Web sites. Read on to see what Internetnews.com is reporting about blogs being the buzz today and the discussion that took place.
DEMO 2004: blogs among next wave of innovations
The 14th annual DEMO conferenceopened today with a focus on liberated desktop computing, rich blogging products, and technologies that give the entrenched status quo a run for its money. DEMO 2004 is the launch venue for 67 new products and services, many of which are still in development, representing innovations from a broad spectrum of the tech industry. Executive Producer Chris Shipley began the conference with a summary of technology activity since DEMO 2003 and a looking glass into the twelve months ahead, noting that the technology market is on the next wave of exciting innovations.
Lawyer blog must be local – study indicates
The Search engine Journal reports what most lawyers would expect – people looking to buy something are searching by their local area. The findings of a new survey of more than 5,000 online buyers conducted by The Kelsey Group and BizRate.com reveal that local commercial searches-those seeking merchants near my home or work”-represent 25.1% of all searches being performed by online buyers, more than double the amount previously estimated by analysts. In addition over one third of all search activity is being conducted to make a purchase.
Read on to see the information gathered and why it is critical lawyers take this into account when publishing blogs for marketing purposes.
New Orleans DA cashing in on Internet advertising
Will lawyers be advertising their services on the local DA's Web site? Could Happen. The New Orleans Times-Picayunereports in what appears to be a first-of-its-kind business arrangement with a local government agency, three individuals with close ties to Orleans Parish District Attorney Eddie Jordan have set up an Internet Web site that will share profits from advertising with the prosecutor's office. Of course, money is the driving force here. Ads on the site will sell for $1,000 to $5,000 per year, according to Jordan spokeswoman Melanie Roussell. Lawyers can place listings on the site for $100 per month or $1,000 annually.The company doing the Web site projects $400,000 in annual profits for Jordan's office.
Submit law blog to blog search engines
When doing cyber-publicity for your blog you want to get links to your blog for two reasons. One is rather obvious, well placed links will cause people to 'click to' your blog when looking for information you offer on your blog. The other reason is that your blog will be ranked higher in search engine results at Google the more links to your blog there are. The reason being that Google wants to be a valuable research tool – they want folks to find the good stuff. It’s a sign that people have found the information on your blog of value when there are more links to your blog – people have linked to your blog because it is good.
One way to get more links is to be proactive by submitting your blog to blog search engines. Here's a list of blog search engines for you.
Law blogs do great in search engines
Search Engine Marketing and Search Optimization Newsreports what I've been telling lawyers all along – blogs perform incredibly well in search engines. Why? Content and linking. Read about what they say.
Bloglet offers email subscription plug-in
Bloglet offers a method for bloggers using a blogging software platform that does not allow for users to subscribe by email, to use Bloglet for this service. You can to the Bloglet site go through the process of signing up your blog and bloglet will generate the html code that you cut and paste into one of side coumns in your blog template.
Nipper's Patent Law Blog, a thumbs up
Stephen Nipper, a lawyer with the Boise patent law firm of Dykas, Shaver & Nipper, has an excellent blog going on Patent Law. Not surprisingly it's calledNipper's Patent Law Blog.
I've been looking for good lawyer blogs so I can start showing lawyers what they can do with a blog. At the same time, I'll share my candid opnion about the lawyer blogs I talk about here. We'll have a little atta' boy for the good ones combined with my blog review. I am not the know it all when it comes to lawyer blogs but hope that by following the industry of 'lawyer blogging' I will learn a few things, share what I see and had some critique to hopefully advance the cause of lawyer blogging. The Nipper blog will be the first of many discussed here.
LawTechGuru opted for blog over Web site
Jerry Lawson, leading authority on the legal industry's use of technology, reported on his eLawyer Blog that LawTechGuru (Jeff Beard) understands the power of a lawyer blog.,
Ernie the Attorney: Blogs may work better than Web site
Ernest Svenson, a New Orleans lawyer, and publisher of the Ernie the Attorney blog answers the question of what's better for an attorney – a blog or a Web site. He cites leading appellate lawyer Howard Bashman's as authority that a blog may just be better.