The well-established and freshly redesigned Canadian Securities Law, from Stikeman Elliott, is a great example of how a traditional newsletter can evolve, via blogging, into something much more valuable.
Steered by the securities and knowledge management lawyers at the firm, the blog focuses on Canadian securities law relating to corporate finance, capital markets, mergers and acquisitions and corporate governance. While they initially wanted to be able to share the same information conveyed in newsletters on a more timely basis, the firm soon realized that blogging opened up options previously unavailable.
"What we have found interesting is that the blog platform has changed both the information we publish and the frequency with which share the information with clients," says Toronto knowledge management lawyer Alex Colangelo, one of the blog’s managers. "The ease with which we can post to a blog has allowed us to publish short pieces of content more frequently then we did in the past while at the same time allowing us to continue publishing our longer analytical pieces."
In other words, the blog has become a source for news, analysis and updates, where their clients can visit or subscribe to stay informed on developments they care about.
We caught up with Alex for this LexBlog Q&A to learn more about what the firm has learned since starting a blog and what advice they’d have for other firms.
See our email exchange with Alex, after the jump.